Digital Producer: Growth & CRO Testing (Hybrid)

Nine; North Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

18 weeks parental leave

Employee exclusives program

Digital newspaper subscription

Stan subscription

Job summary

Nine is seeking a Digital Producer to drive subscriber acquisition via cross-functional campaigns across marketing, data, product, and engineering. You’ll manage paywalls, landing pages, and price updates while ensuring alignment with business goals.

You will collaborate closely with Publishing Operations and Strategy to test and optimize user journeys, with a focus on high-impact digital experiments and rapid iteration.

Qualifications

• Demonstrated experience as a Digital Producer or Content Producer within media, publishing, or e-commerce.
• Hands-on confidence editing HTML and CSS for landing pages and web components.
• Practical experience using Piano or similar paywall and entitlement tools.
• Proven ability to manage multiple campaign rollouts under tight deadlines.
• Familiarity with CRO principles, Google Analytics, and A/B testing platforms.
• Exceptional stakeholder management skills across technical and marketing teams.

Responsibilities

• Maintain and update digital experiences, including paywalls, header links, meters, and registration walls, using Piano.
• Execute on-site messaging for sales and content-led campaigns with the Publishing Growth team.
• Conduct thorough QA and edit CSS to onboard new components into Piano alongside Product teams.
• Implement site updates, notices, and price rises to reflect evolving business goals.
• Build and QA technical setups for digital experiments and A/B tests.
• Coordinate with cross-functional working groups to launch new digital products.
• Act as the first point of contact for digital production issues and elevate complex bugs.

Skills

Digital Producer

Content Producer

HTML/CSS editing

Campaign management

Stakeholder management

GA & CRO

A/B testing

Multi-campaign rollout

Cross-functional collaboration

Media/publishing experience

Tools

Piano paywall

Job description

Company Description
Nine is Australia’s largest locally owned media company. We are home to premium, trusted news, sport and entertainment. Nine's assets span free-to-air television, free and paid streaming, publishing and digital audio, and digital outdoor and retail media. Our content reaches almost every Australian - meaning what we do has real impact. We bring people together, celebrate the big moments, and capture the everyday ones. As our iconic and emerging brands continue to evolve, we offer unique opportunities for you to bring fresh ideas, innovate, and make your mark on the future of Australian media.

Job Description

Reporting to the Growth Performance Lead, this high-impact role sits at the intersection of product, marketing, and digital delivery and brings subscriber acquisition strategies to life. You will work closely with cross-functional Marketing, Data, Product, and Engineering teams to ensure a flawless user journey.

Based in the Publishing Operations and Strategy team, you will focus on building, testing, and managing subscription campaigns, conversion-focused landing pages, and paywall configurations. You will maintain digital assets, support A/B testing, and ensure all site updates align with broader business objectives.

Responsibilities

Day-to-day, you will:

• Maintain and update digital experiences, including paywalls, header links, meters, and registration walls, using Piano.
• Execute on-site messaging for sales and content-led campaigns with the Publishing Growth team.
• Conduct thorough QA and edit CSS to onboard new components into Piano alongside Product teams.
• Implement site updates, notices, and price rises to reflect evolving business goals.
• Build and QA technical setups for digital experiments and A/B tests.
• Coordinate with cross-functional working groups to launch new digital products.
• Act as the first point of contact for digital production issues and escalate complex bugs.

Qualifications

What you'll bring:

• Demonstrated experience as a Digital Producer or Content Producer within media, publishing, or e-commerce.
• Hands-on confidence editing HTML and CSS for landing pages and web components.
• Practical experience using Piano or similar paywall and entitlement tools.
• Proven ability to manage multiple campaign rollouts under tight deadlines.
• Familiarity with CRO principles, Google Analytics, and A/B testing platforms.
• Exceptional stakeholder management skills across technical and marketing teams.

Additional Information

How we work
At Nine, our flexible work options vary by role and team. Depending on the position, this may include flexible hours, hybrid work, or part-time arrangements. We welcome discussing your flexibility needs during the hiring process - just ask the Talent Acquisition team.

Our employee benefits include:

18 weeks paid parental leave with no distinction between primary and secondary carers

Access to 'Employee Exclusives' program - a way of getting closer to our incredible brands, offering unique experiences, behind-the-scenes access, and awesome perks.

Digital newspaper subscription to our mastheads

Annual gift voucher for Stan subscription

More info at Nine Careers

Our Commitment to Diversity and Inclusion
We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.
We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.
Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.

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