Digital Producer

Stan.; Sydney; Hybrid; AUD 90,000 - 140,000; Full time

Benefits offered by this job

18 weeks paid parental leave

Employee Exclusives program

Digital newspaper subscription

Stan subscription voucher

Job summary

Nine, Australia’s largest locally owned media company, is hiring a Digital Producer to drive subscriber acquisition; you will work with Marketing, Data, Product, and Engineering to optimize the user journey and campaigns.

You will manage paywalls, on-site messaging, and A/B testing, ensuring QA and CSS edits are applied across pages; join a diverse team shaping digital experiences for fans and customers.

Qualifications

• Experience as a Digital Producer or Content Producer in media, publishing or e-commerce.
• Hands-on HTML/CSS editing for landing pages and components.
• Practical experience with Piano or similar paywall/entitlement tools.
• Proven ability to manage multiple campaign rollouts under tight deadlines.
• Familiarity with CRO, Google Analytics, and A/B testing platforms.
• Strong stakeholder management across technical and marketing teams.

Responsibilities

• Maintain and update digital experiences including paywalls, header links, meters, and registration walls.
• Execute on-site messaging for sales and content campaigns with Publishing Growth team.
• QA and edit CSS to onboard new components into Piano with Product teams.
• Implement site updates, notices, and price changes to reflect evolving goals.
• Build and QA setups for digital experiments and A/B tests.
• Coordinate with cross-functional groups to launch new digital products.
• Serve as first point of contact for digital production issues and escalate bugs.

Skills

Digital producer

HTML/CSS editing

Piano paywalls

CRO & GA

A/B testing

Stakeholder mgmt

Tools

Piano

Job description

Company Description

Nine is Australia’s largest locally owned media company. We are home to premium, trusted news, sport and entertainment. Nine’s assets span free-to-air television, free and paid streaming, publishing and digital audio, and digital outdoor and retail media. Our content reaches almost every Australian - meaning what we do has real impact. We bring people together, celebrate the big moments, and capture the everyday ones. As our iconic and emerging brands continue to evolve, we offer unique opportunities for you to bring fresh ideas, innovate, and make your mark on the future of Australian media.

Job Description

Reporting to the Growth Performance Lead, this high-impact role sits at the intersection of product, marketing, and digital delivery and brings subscriber acquisition strategies to life. You will work closely with cross-functional Marketing, Data, Product, and Engineering teams to ensure a flawless user journey.

Based in the Publishing Operations and Strategy team, you will focus on building, testing, and managing subscription campaigns, conversion-focused landing pages, and paywall configurations. You will maintain digital assets, support A/B testing, and ensure all site updates align with broader business objectives.

Responsibilities

• Maintain and update digital experiences, including paywalls, header links, meters, and registration walls, using Piano.
• Execute on-site messaging for sales and content-led campaigns with the Publishing Growth team.
• Conduct thorough QA and edit CSS to onboard new components into Piano alongside Product teams.
• Implement site updates, notices, and price rises to reflect evolving business goals.
• Build and QA technical setups for digital experiments and A/B tests.
• Coordinate with cross-functional working groups to launch new digital products.
• Act as the first point of contact for digital production issues and elevate complex bugs.

Qualifications

• Demonstrated experience as a Digital Producer or Content Producer within media, publishing, or e-commerce.
• Hands-on confidence editing HTML and CSS for landing pages and web components.
• Practical experience using Piano or similar paywall and entitlement tools.
• Proven ability to manage multiple campaign rollouts under tight deadlines.
• Familiarity with CRO principles, Google Analytics, and A/B testing platforms.
• Exceptional stakeholder management skills across technical and marketing teams.

Additional Information

How we work

At Nine, our flexible work options vary by role and team. Depending on the position, this may include flexible hours, hybrid work, or part-time arrangements. We welcome discussing your flexibility needs during the hiring process - just ask the Talent Acquisition team.

Our employee benefits include:

• 18 weeks paid parental leave with no distinction between primary and secondary carers
• Access to ‘Employee Exclusives’ program - a way of getting closer to our incredible brands, offering unique experiences, behind-the-scenes access, and awesome perks.
• Digital newspaper subscription to our mastheads
• Annual gift voucher for Stan subscription
• More info at Nine Careers

Our Commitment to Diversity and Inclusion

We’re committed to a safe, respectful and inclusive Nine. From day one, you’ll be encouraged to bring your whole self to work and will be supported to perform at your best.
We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.
Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.