Digital Performance Manager

Nine; North Sydney Council; Hybrid; AUD 90,000 - 135,000; Full time

Benefits offered by this job

18 weeks parental leave

Employee Exclusives program

Digital newspaper subscription

Stan subscription

Job summary

Nine Publishing is seeking a Digital Performance Manager to drive subscription growth and optimize paid media across SEM, social, and programmatic channels. You will work closely with publishing teams to align campaigns with brand objectives and audience targeting.

This 12-month contract role emphasizes data-driven decision making, end-to-end campaign management, and dashboard reporting, with hybrid work options and a focus on performance across multiple formats including audio and display.

Qualifications

• Full-funnel digital marketing experience.
• Hands-on performance campaign management.
• Strong analytical and data-driven mindset.
• Experience with major platforms (Meta, LinkedIn, X, Reddit, Google Ads).
• Experience with audio/programmatic providers is a plus.

Responsibilities

• Own management and optimization of paid media campaigns to support commercial objectives across brand, customer acquisition, and retention.
• Conduct end-to-end management of digital performance campaigns across SEM, Paid Social, Programmatic Display, Video, and Audio.
• Build strong, collaborative relationships with the Publishing teams.
• Deliver insights and recommendations to support decision-making.
• Set up, manage, and maintain performance dashboards and reporting.
• Manage the budget and all relevant financial reporting, including forecasting.

Skills

Full-funnel marketing

Performance campaigns

Analytics & insights

Digital platforms

CRM & marketing automation

Audio programmatic

Programmatic

Tools

SA360

DV360

Google Ads

Programmatic DSP

Job description

Company Description

Nine is Australia’s largest locally owned media company. We are home to premium, trusted news, sport and entertainment. Nine's assets span free-to-air television, free and paid streaming, publishing and digital audio, and digital outdoor and retail media. Our content reaches almost every Australian - meaning what we do has real impact. We bring people together, celebrate the big moments, and capture the everyday ones. As our iconic and emerging brands continue to evolve, we offer unique opportunities for you to bring fresh ideas, innovate, and make your mark on the future of Australian media.

Job Description

Nine Publishing is the home of Australia’s premier news destinations, including The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday, and nine.com.au. Our strategy is centered around creating exceptional content, distributing it broadly, and connecting audiences and advertisers across news, lifestyle, sport, and entertainment. Join us to engage audiences nationwide and accelerate your media career.

Become a key driver of subscription growth for Australia's most trusted publishing brands as our Digital Performance Manager. If you're a data-driven performance marketer ready to shape high-impact digital campaigns across paid search, social, and programmatic, this is your opportunity to

make a real mark on the future of independent journalism.

This is a 12-month contract opportunity.

Day to day you will:

• Own the management and ongoing optimisation of paid media campaigns to support commercial objectives across brand, customer acquisition, and retention.
• Conduct end-to-end management of digital performance campaigns across SEM, Paid Social, Programmatic Display, Video, and Audio.
• Build strong, collaborative relationships with the Publishing teams.
• Deliver insights and recommendations that are effective in supporting decision-making.
• Set up, manage, and maintain performance dashboards and reporting.
• Manage the budget and all relevant financial reporting, including forecasting.

What you'll bring:

• Strong understanding of the digital customer journey and experience in a full-funnel digital marketing role.
• Demonstrated hands-on experience running performance marketing campaigns.
• Solid understanding of best practices across platforms, including Meta, LinkedIn, X, Reddit, and google ads.
• An analytical and data-driven mindset with the ability to create actionable strategic insights and present them to key stakeholder groups.
• Experience working directly with audio or programmatic providers such as Spotify or LiSTNR is highly desirable, as is experience across SA360 and DV360.
• Experience in or knowledge of CRM and marketing automation will be highly regarded.

Additional Information

How we work

At Nine, our flexible work options vary by role and team. Depending on the position, this may include flexible hours, hybrid work, or part-time arrangements. We welcome discussing your flexibility needs during the hiring process - just ask the Talent Acquisition team.

Our employee benefits include:

• 18 weeks paid parental leave with no distinction between primary and secondary carers
• Access to 'Employee Exclusives' program - a way of getting closer to our incredible brands, offering unique experiences, behind-the-scenes access, and awesome perks.
• Digital newspaper subscription to our mastheads
• Annual gift voucher for Stan subscription

More info at Nine Careers

Our Commitment to Diversity and Inclusion

We’re committed to a safe, respectful and inclusive Nine. From day one, you’ll be encouraged to bring your whole self to work and will be supported to perform at your best.

We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.

Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.