Digital PR Specialist - Flexible Growth in Perth

Dilate Digital Pty; Western Australia; On-site; AUD 65,000 - 90,000; Full time

Benefits offered by this job

Flexible working

Paid learning opportunities

Career progression

Job summary

Dilate in Perth is seeking a Digital PR Specialist to grow our clients’ visibility and search performance through earned media. You’ll lead story ideation, production, media outreach and reporting, working closely with Digital Strategists, SEO specialists, copywriters and designers to craft newsworthy campaigns.

You’ll build journalist relationships, source data-driven angles, and produce compelling press materials while staying ahead of industry trends and best practices.

Qualifications

• Has a proven background in digital PR, public relations or journalism, ideally in an agency environment.
• Demonstrated track record of securing quality coverage and backlinks.
• Excellent writing skills with tailored pitches and story angles.

Responsibilities

• Ideate data-led PR campaigns aligned with client objectives.
• Source data, surveys and insights to build compelling angles; interview experts.
• Produce press releases, angles and assets with design support as needed.
• Build strong relationships with journalists and editors for coverage.
• Track coverage and report results to Digital Strategists and clients; collaborate across teams.

Skills

Digital PR

Public relations

Journalism

Writing skills

Media relations

Data storytelling

Campaign management

SEO awareness

Independent work

Collaboration

Tools

Media databases

Coverage monitoring

Backlink analysis

Job description

Dilate in Perth is seeking a Digital PR Specialist to grow our clients’ visibility and search performance through earned media. You’ll lead story ideation, production, media outreach and reporting, working closely with Digital Strategists, SEO specialists, copywriters and designers to craft newsworthy campaigns.

You’ll build journalist relationships, source data-driven angles, and produce compelling press materials while staying ahead of industry trends and best practices.