Digital Optimisation Specialist

BOQ Group; City of Brisbane; On-site; AUD 100,000 - 160,000; Full time

Benefits offered by this job

Flexible working arrangement

Discounted financial products

Salary sacrificing options

Paid parental leave

Purchase additional annual leave

Discounted private health insurance

Employee Assistance Program (EAP)

Employee network groups

Pride in Diversity membership

Job summary

BOQ Group is seeking a Digital Optimisation Specialist to drive experimentation and performance uplift across its websites and mobile apps. You will design, implement and analyse A/B and multivariate tests to improve UX, boost conversions and support business growth.

Working within the Digital and Marketing team, you’ll collaborate with Product Marketing, UX, Data & Analytics, Product and Technology to run an insight-led optimisation program aligned to strategic priorities.

Qualifications

• Hands-on experience running A/B and multivariate tests across websites or apps.
• Solid grasp of statistical methods and experiment design.
• Familiarity with A/B testing platforms, web analytics tools and content management systems.

Responsibilities

• Design, implement and analyse A/B and multivariate tests to improve user experience and lift conversions.
• Own test setup and execution from hypothesis creation and segmentation through to configuration, analysis and reporting.
• Maintain tagging, data tracking and dashboards to provide accurate, self-service insights.
• Help manage testing platforms and ensure regulatory and privacy compliance.
• Contribute to website uplift projects, content updates and BAU tasks.

Skills

A/B testing

Multivariate testing

Tools

Adobe Analytics

Adobe Launch

Job description

As a Digital Optimisation Specialist, you'll drive experimentation and performance uplift across the BOQ Group's websites and mobile apps. You'll design, implement and analyse A/B and multivariate tests that improve user experience, lift conversion rates and support business growth.

Working within the Digital and Marketing team, you'll collaborate with Product Marketing, UX, Data & Analytics, Product and Technology teams to deliver a structured, insight-led optimisation program aligned to strategic priorities. You'll take ownership of test setup and execution - from hypothesis creation and segmentation through to configuration, analysis and reporting.

You'll support the Group's analytics capability by maintaining tagging, data tracking and dashboards, ensuring teams have access to accurate, self-service insights. Your analysis will uncover opportunities to enhance customer journeys, influence digital roadmaps and guide decision-making across the business.

Beyond experimentation, you'll help manage testing platforms, ensure compliance with regulatory and privacy standards, and contribute to website uplift projects, content updates and BAU tasks. You'll stay across industry trends and emerging technologies, championing continuous improvement and best-practice optimisation.

This role suits someone who thrives in a collaborative, data-driven environment and is motivated by improving digital experiences that deliver measurable results

About You

You're a curious, analytical thinker who thrives in digital environments and enjoys uncovering what truly drives user behaviour. You bring hands-on experience running A/B and multivariate tests across websites or apps, and you're confident designing experiments, interpreting results and turning insights into meaningful improvements. You are proficient in Abode Analytics and Adobe Launch

You have a solid grasp of statistical methods and experiment design, and you're comfortable navigating digital product concepts, UX/UI principles and customer journey mapping. Your technical toolkit includes familiarity with A/B testing platforms, web analytics tools and content management systems, and you're quick to learn new technologies when needed.

Data is central to how you work. You know how to translate complex quantitative findings into clear, actionable recommendations that influence decision-making and support business outcomes. You communicate insights with clarity, adapting your message for both technical and non-technical audiences.

Collaboration comes naturally to you. You enjoy working alongside product, UX, analytics and engineering teams to solve problems, prioritise opportunities and deliver high-quality digital experiences. You're detail-oriented, committed to accuracy, and ensure all work meets regulatory, privacy and technical standards.

Above all, you're someone who stays curious — continuously learning, exploring new optimisation techniques and keeping pace with industry trends to elevate experimentation across digital channels.

About us

BOQ Group is a truly unique group of challenger brands with a purpose - to provide a genuine alternative to Australian financial services for customers and employees.

Our family of brands (Bank of Queensland (BOQ), ME Bank, Virgin Money Australia, BOQ Specialist), each come with their own defined customer audience and brand personality, but share one goal - to build social capital through banking. That's creating trust with customers, exploring staff potential and believing that tiny gestures and big ideas can change the world for communities.

BOQ Group's inclusive vision is to foster a workspace that values and leverages difference and creates new possibilities, a place where our people feel confident to bring their best selves to work every day. We embrace difference and believe that our workforce should reflect the customers and communities that we serve.

In 2023, we successfully implemented an innovative Reconciliation Plan, driving positive change and promoting inclusivity across BOQ Group.

At BOQ Group, we are passionate about creating an exceptional work environment that nurtures both your professional and personal growth.

Our comprehensive benefits package is designed to enhance your well-being, provide financial security, and foster a sense of community and inclusion. Here are just some of the fantastic perks you can enjoy as part of our team:

Flexible working arrangement - Balance your work and personal life with ease.

Discounted financial products - Enjoy exclusive rates on our financial services across the Group.

Salary sacrificing options - Maximise your take-home pay with our salary packaging options.

Paid parental leave with no minimum requirements - Spend quality time with your new family member without any worries.

Purchase additional annual leave - Need more time off? You can buy extra leave days.

Discounted private health insurance plan - Take care of your health with our special rates.

Employee Assistance Program (EAP) - Access confidential support for personal and professional challenges for you and your family

Access to employee network groups - Connect with peers through our First Nations Reconciliation, LGBTQIA+, Multicultural, Gender, Early Careers, and accessibility groups.

Pride in Diversity membership: We are proud members of Pride in Diversity and actively participate in the Australian Workplace Equality Index.

We are committed to creating a workplace where everyone feels valued and supported. Join us and be part of a company that truly cares about its people and community!

BOQ Group is committed to diversity and an inclusive workforce. Aboriginal and Torres Strait Islander People are encouraged to apply.

We celebrate, value and include people of all backgrounds, gender and expressions, sexualities, cultures, bodies and abilities. When you apply, you are welcome to tell us the pronouns you use and please let us know any reasonable adjustments you may need during the interview process.

If you are successful for a role with BOQ Group, it is a condition of employment that background screening is completed to ensure that the Bank complies with its obligations under the Anti-Money Laundering and Counter Terrorism Financing Act. These checks may include, but are not limited to identity, verification, reference checks, criminal background checks, immigration checks, verification of academic qualifications, bankruptcy checks.