Digital Media Manager

My Guardian; Sydney; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Onsite gym

Office culture

Fridays drinks and nibbles

Healthy snacks

Training and development opportunities

Job summary

My Guardian is seeking a Digital Media Manager to own the end-to-end paid search, Meta, and other paid campaigns. You will be hands-on with daily account tasks, translating user behaviour into performance and maximising ROAS across major platforms.

Reporting to the Head of Digital, you will lead budgeting, bid adjustments, and campaign launches, with a focus on data-driven decision making and meticulous account hygiene.

Qualifications

• Must have hands-on experience managing medium-to-large scale Paid Search and Paid Social accounts.
• Advanced knowledge of Google Ads Manager and Meta Ads Manager is required.
• Proficient in GA4, Excel/Google Sheets, and data visualization tools.

Responsibilities

• Pacing and budget guardrails across Google Ads, Meta Ads, and other platforms to prevent overspend.
• Daily bid management and keyword optimisations based on performance data.
• Conduct daily search query audits to expand negative keyword lists and refine match types.
• Monitor ad health metrics and run A/B tests for copy and visuals.
• Regularly update and manage audiences to minimise ad fatigue.

Skills

Attention to detail

Data-driven problem solving

Testing discipline

Account hygiene

Strategic thinking

Tools

Google Ads Manager

Meta Ads Manager

GA4

Looker Studio

GTM

Excel/Sheets

Job description

My Guardian is a leading Aged and Disability Care provider dedicated to delivering compassionate, high-quality home care services. We are passionate about empowering our clients to live independently with dignity and respect.

As the Digital Media Manager at My Guardian, you will be the driving force behind our digital acquisition engine. Reporting directly to the Head of Digital, you will own the end-to-end execution, optimisation, and daily health of our paid search, paid Meta and other paid campaigns. You are a hands-on technical practitioner who thrives on digging into daily account tasks, translating user behaviour into performance, and maximising return on ad spend across major search and social platforms.

About My Guardian

My Guardian is a leading Aged and Disability Care provider dedicated to delivering compassionate, high-quality home care services. We are passionate about empowering our clients to live independently with dignity and respect.

As the Digital Media Manager at My Guardian, you will be the driving force behind our digital acquisition engine. Reporting directly to the Head of Digital, you will own the end-to-end execution, optimisation, and daily health of our paid search, paid Meta and other paid campaigns. You are a hands-on technical practitioner who thrives on digging into daily account tasks, translating user behaviour into performance, and maximising return on ad spend across major search and social platforms.

Key Responsibilities & Daily Account Tasks

Your primary focus is the day-to-day management and continuous optimisation of our paid digital channels.

Daily & Weekly Account Management

• Pacing & Budget Guardrails: Actively monitor, track, and adjust daily/weekly budgets across Google Ads, Meta Ads, and other platforms to ensure zero overspend and optimal fluid budget allocation.

• Bid Management: Execute daily bid adjustments, keyword optimisations, and target CPA/ROAS tweaks based on real-time performance data.

• Search Query Audits: Review daily search query reports to expand negative keyword lists, refine match types, and uncover new high-intent keyword opportunities.

• Creative & Ad Copy Health: Monitor ad health metrics (Quality Score, Ad Relevance, Frequency) and set up routine A/B testing variations for ad copies, headlines, and visual assets.

• Audience Refinement: Regularly update and manage custom audiences, lookalikes, and remarketing lists to minimise ad fatigue and ensure precise targeting.

Strategy, Tracking & Reporting

• Campaign Launch: Build, structure, and deploy new campaigns from the ground up, ensuring clean naming conventions and strict tracking parameter tagging.

• Analytics & Troubleshooting: Monitor tracking daily and ensure accuracy in the data reported, Conversion tracking stability, and GA4 tracking to ensure data integrity.

• Performance Reporting: Generate actionable weekly and monthly performance dashboards highlighting key metrics (CPA, CTR, Conversion Rate, ROI) and providing clear "next steps" recommendations.

Required Skills & Experience

• Experience: 7+ years of dedicated, hands-on experience managing medium-to-large scale Paid Search (Google Ads) and Paid Social (Meta, LinkedIn) accounts.

• Platform Mastery: Advanced knowledge of Google Ads Manager (Search, Performance Max, Display) and Meta Ads Manager is non-negotiable.

• Data Literacy: Proficient in Google Analytics 4 (GA4), Excel/Google Sheets (Pivot tables, VLOOKUPs), and data visualisation tools (e.g., Looker Studio).

• Technical Savvy: Solid understanding of tracking pixels, tag management (GTM), attribution modelling, and standard conversion tracking setups.

• Mindset: A meticulous eye for detail. You are someone who genuinely enjoys structural account hygiene, rigorous testing, and data-driven problem-solving.

What We Offer

• Competitive salary package

• Onsite gym

• Supportive and positive office culture

• Weekly Friday afternoon drinks and nibbles at Head Office

• Healthy snacks and refreshments

• Ongoing training and career development opportunities

Please note that only shortlisted candidates will be contacted.