Senior Social Media Manager

My Guardian; Sydney; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

On-site gym

Parking

Team events

Job summary

My Guardian is a leading Aged and Disability Care service provider delivering compassionate, high-quality, person-centred care. We are seeking a Senior Social Media Manager to define our social strategy and elevate our brand across all digital channels at our head office in Sydney.

This strategic, high-impact role requires a commercially minded strategist who can oversee end-to-end execution—from content scheduling and creator partnerships to community engagement and reporting—while upholding

Qualifications

• Minimum 5 years in content creation or digital marketing.
• Proficiency with Adobe Photoshop and Adobe Premiere.
• Expertise with Google Analytics, Google Ads and Meta Ads Manager.
• Excellent written and verbal communication with strong attention to detail.

Responsibilities

• Define and drive the overall social media strategy to align with growth goals.
• Conduct topical research and trend analysis to keep the brand relevant.
• Perform competitor analysis and sentiment tracking to identify opportunities.
• Manage content calendar and scheduling across platforms.
• Liaise with content creators for campaigns while maintaining brand guidelines.
• Oversee community management to build brand trust and consistent tone.
• Drive channel growth by increasing engagement and followers.
• Track, analyze, and report key social metrics to demonstrate ROI.

Skills

Content creation

Digital marketing

Written and verbal communication

Time management

Tools

Adobe Photoshop

Adobe Premiere

Google Analytics

Google Ads

Meta Ads Manager

Email marketing software

Job description

My Guardian is a leading Aged and Disability Care service provider delivering compassionate, high-quality, person-centred care. As we continue to grow rapidly, we remain committed to empowering individuals to live safely, independently, and with dignity.

As our organisation continues to grow, we are seeking a a Senior Social Media Manager to define our overall social strategy and elevate our brand presence across all digital channels.

This is a strategic, high-impact role. We’re looking for a sharp, commercially minded strategist who can set clear direction, analyse the competitive landscape, and oversee end-to-end execution—from content scheduling and creator partnerships to community engagement and reporting all while ensuring strict adherence to our brand image and guidelines.

The role will be full time, on site at our Head Office in Olympic Park.

Key responsibilities include:

• Define, set, and drive the overall social media strategy and digital direction to align with business growth goals
• Conduct continuous topical research and trend analysis to keep our brand relevant and timely
• Perform ongoing competitor social media analysis and sentiment tracking to identify opportunities and market positioning
• Manage, curate, and own the content calendar and scheduling pipeline across all platforms
• Liaise with content creators to execute collaborative campaigns, ensuring full alignment with strategy and strict adherence to brand guidelines
• Oversee active community management to foster connection and build brand trust while maintaining consistent tone of voice
• Drive channel growth with a sharp focus on increasing engagement rates and expanding follower count
• Track, analyse, and report on key social metrics to optimize campaign performance and demonstrate ROI

The successful applicant will have:

• Minimum of 5 years of experience in content creation, digital marketing, or a related field
• Advanced skills in Adobe Photoshop and Adobe Premiere
• Expertise in Google Analytics, Google Ads, Meta Ads Manager, and various email marketing software
• Excellent written and verbal communication skills, with a keen attention to detail
• Capable of working independently and collaboratively within a team environment
• Superior time management and organisational skills, capable of prioritising tasks and meeting deadlines

Why Join My Guardian

• Join a high-growth organisation with national expansion plans.
• Be part of a hands-on Executive Leadership Team
• Lead and shape a critical function at scale
• Work from our Sydney Olympic Park head office (on-site, 5 days)
• Access to on-site gym membership, parking, and team events
• A genuine opportunity to build, influence, and leave a legacy