Digital Media Manager

My Guardian Group; Sydney; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Competitive salary package

Onsite gym

Ongoing training and career dev.

Weekly Friday drinks and nibbles at HQ

Healthy snacks and refreshments

Job summary

My Guardian is seeking a Digital Media Manager to own the end-to-end paid media stack, including Google Ads, Meta, and other platforms. You will optimise campaigns daily, manage budgets and bids, and report on ROAS and CPA while ensuring accurate tracking and data integrity.

This role is based in Sydney, NSW, and requires hands-on technical execution with a strong focus on performance. You will lead campaign launches, perform query audits, and refine audiences to maximise efficiency.

Qualifications

• 7+ years of hands-on experience managing medium-to-large paid search and paid social accounts.
• Advanced mastery of Google Ads Manager (Search, Performance Max, Display) and Meta Ads Manager.
• Proficient in GA4, data visualization, and tracking accuracy.
• Strong attention to detail and evidence-based optimisation mindset.
• Ability to structure and hygiene large campaigns with rigorous testing.

Responsibilities

• Oversee day-to-day management and optimisation of paid digital channels.
• Monitor budgets, pacing, and bid adjustments to protect ROAS.
• Perform search query audits, refine keywords, and optimise match types.
• Monitor ad health, run A/B tests for copies, headlines, and visuals.
• Refine audiences, manage remarketing lists, and reduce ad fatigue.
• Launch and structure new campaigns with clean naming and tracking.
• Ensure accurate tracking, GA4 data integrity, and troubleshooting.
• Generate weekly/monthly performance dashboards with actionable insights.

Skills

Paid search management

Paid social management

Campaign optimisation

Budget pacing

Data-driven decision making

Tools

Google Ads Manager

Meta Ads Manager

GA4

Looker Studio

GTM

Excel/Sheets

Job description

My Guardian is a leading Aged and Disability Care provider dedicated to delivering compassionate, high-quality home care services. We are passionate about empowering our clients to live independently with dignity and respect.

As the Digital Media Manager at My Guardian, you will be the driving force behind our digital acquisition engine. Reporting directly to the Head of Digital, you will own the end-to-end execution, optimisation, and daily health of our paid search, paid Meta and other paid campaigns. You are a hands-on technical practitioner who thrives on digging into daily account tasks, translating user behaviour into performance, and maximising return on ad spend across major search and social platforms.

Key Responsibilities & Daily Account Tasks

Your primary focus is the day-to-day management and continuous optimisation of our paid digital channels.

Daily & Weekly Account Management

• Pacing & Budget Guardrails: Actively monitor, track, and adjust daily/weekly budgets across Google Ads, Meta Ads, and other platforms to ensure zero overspend and optimal fluid budget allocation.
• Bid Management: Execute daily bid adjustments, keyword optimisations, and target CPA/ROAS tweaks based on real-time performance data.
• Search Query Audits: Review daily search query reports to expand negative keyword lists, refine match types, and uncover new high-intent keyword opportunities.
• Creative & Ad Copy Health: Monitor ad health metrics (Quality Score, Ad Relevance, Frequency) and set up routine A/B testing variations for ad copies, headlines, and visual assets.
• Audience Refinement: Regularly update and manage custom audiences, lookalikes, and remarketing lists to minimise ad fatigue and ensure precise targeting.

Strategy, Tracking & Reporting

• Campaign Launch: Build, structure, and deploy new campaigns from the ground up, ensuring clean naming conventions and strict tracking parameter tagging.
• Analytics & Troubleshooting: Monitor tracking daily and ensure accuracy in the data reported, Conversion tracking stability, and GA4 tracking to ensure data integrity.
• Performance Reporting: Generate actionable weekly and monthly performance dashboards highlighting key metrics (CPA, CTR, Conversion Rate, ROI) and providing clear "next steps" recommendations.

Required Skills & Experience

• Experience: 7+ years of dedicated, hands-on experience managing medium-to-large scale Paid Search (Google Ads) and Paid Social (Meta, LinkedIn) accounts.
• Platform Mastery: Advanced knowledge of Google Ads Manager (Search, Performance Max, Display) and Meta Ads Manager is non-negotiable.
• Data Literacy: Proficient in Google Analytics 4 (GA4), Excel/Google Sheets (Pivot tables, VLOOKUPs), and data visualisation tools (e.g., Looker Studio).
• Technical Savvy: Solid understanding of tracking pixels, tag management (GTM), attribution modelling, and standard conversion tracking setups.
• Mindset: A meticulous eye for detail. You are someone who genuinely enjoys structural account hygiene, rigorous testing, and data-driven problem-solving.

What We Offer

• Competitive salary package
• Onsite gym
• Supportive and positive office culture
• Weekly Friday afternoon drinks and nibbles at Head Office
• Healthy snacks and refreshments
• Ongoing training and career development opportunities

Please note that only shortlisted candidates will be contacted.

15 October 2026Sydney Olympic Park New South Wales, AustraliaFull TimeHealthcare & MedicalOther