Apac B2B Advertising Marketing Lead

Uber Advertising; Sydney; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Heaps of development opportunities –Go

Flexible working environment

Up to 50% employee discount

Product sample giveaways

Paw rental leave

Volunteer days

Job summary

Pet Circle is seeking a Growth Marketing Lead based in Sydney to drive exponential growth across Bonnodog, the online pet pharmacy, and related ventures. You will define growth plans, own marketing budgets, and personally build, launch and optimize campaigns across acquisition and lifecycle channels.

You’ll shape brand positioning, work with the customer marketing team, and experiment with AI tools to improve research, reporting and execution.

Qualifications

• Execute directly by launching and optimizing campaigns across channels.
• Own growth and its commercial results, managing budgets and measuring impact.
• Understand acquisition and retention, including paid media, CRM and lifecycle marketing.

Responsibilities

• Build, launch and optimise campaigns yourself across acquisition and lifecycle channels.
• Shape each venture’s growth plan and campaign calendar with Venture Leads and Director.
• Own the marketing budgets and invest behind activities with best returns.
• Maintain lifecycle activity in each brand’s voice from welcome to win-back campaigns.
• Grow partnerships and offline channels with vets, breeders and brand partners.
• Collaborate with specialists and agencies, providing clear briefs and direction.

Skills

Campaign setup and optimization

Growth ownership

Paid media expertise

CRM & lifecycle marketing

AI experimentation

Tools

Claude Code

Job description

At Pet Circle, we believe pets deserve the very best, and the people who love them deserve a better way to care for them. Since 2011, we've grown from that single idea into Australia's biggest online pet retailer, with around 700 Pet Circlers across Australia, New Zealand and the Philippines, reshaping how pet parents discover, choose and receive what their pets need.

Pet care is a $15 billion industry in Australia, and as pet ownership continues to grow, so do the expectations of modern pet parents. They want expert advice, personalised experiences, convenience and reliability, all delivered seamlessly. That's where we come in. We're building the future of pet care through technology, innovation and a deep understanding of what pets and their people need. It's a big opportunity, and we're only just scratching the surface.

The role

Help build and grow Pet Circle’s emerging ventures, with the freedom to test your ideas and see their impact. Our portfolio spans fresh dog food with Bonnodog, an online pet pharmacy and pet insurance. You’ll have Australia’s biggest online pet retailer behind you, with its customers, data, vets and channels.

As Growth Marketing Lead, you’ll lead growth across the portfolio, starting with Bonnodog and our online pet pharmacy as equal priorities. You’ll own the growth plans and marketing budgets, and personally build, launch, manage and optimise campaigns. You’ll also shape brand positioning and tone of voice, working closely with our customer marketing team.

You’ll agree priorities and budgets with the Venture Leads and Director, and work alongside Pet Circle’s specialist teams and agency partners. You’ll help build AI into the way we work, using agents and automation to improve research, reporting and campaign execution. You’ll have room to experiment with new tools and develop practical AI skills as you go.

What you’ll be working on

• Build, launch and optimise campaigns yourself. Get campaigns live across acquisition and lifecycle channels. Test audiences, offers, creative and customer journeys, monitor performance and make improvements directly in the platforms.
• Shape each venture’s growth plan. Develop the channel mix, campaign calendar and testing priorities with the Venture Leads and Director. Use customer insights and performance data to decide where to focus next.
• Own the marketing budgets. Manage each venture’s spend, move investment towards activity that delivers results and build the case for increasing budgets as performance improves.
• Keep customers coming back. Build and run lifecycle activity in each brand’s voice, from welcome and launch messages to repeat purchase, reactivation and win-back campaigns. Explore customer touchpoints such as box inserts and referral activity.
• Grow partnerships and offline channels. Develop and test opportunities with vets, breeders, referral and brand partners, and in-person events. Assess their contribution to customer growth and commercial returns.
• Work effectively with specialists and agencies. Create clear briefs, agree priorities and deliverables, and keep work moving. Bring in the right expertise while remaining directly involved in campaign execution.
• Build practical AI workflows. Set up and test agents, tools and automation for research, reporting and repeat campaign tasks. Use what you learn to improve how the Ventures team works.

What we’re looking for

The essentials

• You execute directly. You have recent experience setting up, launching and optimising campaigns yourself. You’re comfortable moving from the growth plan into the campaign tools and doing the work to get activity live.
• You’ve owned growth and its commercial results. You’ve led growth at a startup, scale‑up or direct‑to‑consumer brand, managed marketing budgets and been accountable for customer growth and acquisition efficiency.
• You understand acquisition and retention. You’ve acquired customers through paid media, search and social, and retained them through CRM and lifecycle marketing. You understand how acquisition costs, retention and customer value connect.
• You can lead work across teams. You’ve worked with specialists or agencies to deliver results, and know how to give clear direction, align priorities and keep delivery on track.
• You take initiative and make sound decisions. You can prioritise across competing opportunities, act without needing every step mapped out and adapt your approach when the data changes.
• You’re ready to learn and build with AI. You’re curious about how AI can improve marketing, comfortable learning new tools and keen to put them to practical use. Previous experience building AI agents isn’t essential, but the willingness and ability to learn quickly is.

What will set you apart

• Experience building agents, tools or landing pages with Claude Code or similar, particularly where they’ve been used by real customers.
• Experience growing subscription businesses.
• Experience in regulated categories such as health or insurance.
• Experience in pet care or an adjacent consumer category.

What success looks like

• A growing active customer base. You’re acquiring and retaining customers against agreed growth targets for each venture.
• Efficient marketing investment. You’re managing customer acquisition costs and payback periods, using the results to guide where and how you scale.
• Customers who trust and recommend our brands. You’re contributing to customer satisfaction and advocacy alongside the wider venture teams, reflected in measures such as Net Promoter Score and Trustpilot ratings.

Where you'll work

This is a Sydney-based role. Our office sits on top of Wynyard station, it's pet-friendly (of course). Our teams collaborate best and are most effective when together in the office but we work flexibly based on team needs. We believe spending time together in person is important for building strong relationships, collaborating effectively, moving quickly as a team, and having fun!

A few good things

• Heaps of development opportunities – lunch & learns, secondments & unlimited learning courses via Go1
• Flexible working environment
• Up to 50% employee discount
• Product sample giveaways
• Pawrental leave
• Volunteer days for the causes you care about

Why you'll want in

Looking after pets, and the pet parents who love them, is what gets us out of bed. That energy carries into how we work, and into what your days here would feel like.

You’ll own your patch and have the room to act on it. We move fast and decide fast, and we'd rather test an idea and learn from it than sit on a idea. You'll have rich, real-time data at your fingertips to back your thinking, and the freedom to chase an opportunity the moment you spot one. The best idea wins, wherever it comes from.

What holds it together is what we stand for:

• We're better together
• We operate with humble hearts and hungry minds
• Pets matter, so pets and pet parents always have a seat at our table
• We're instinctively curious. Always

Everyone (& their pets) Welcome

We're better when we don't all think the same. Different backgrounds, perspectives and experiences make our work sharper and our days more interesting, so whoever you are, if this role excites you we'd love to hear from you, even if you don't tick every box. And if you need anything adjusted in the process to do your best, just say the word, we're happy to help.