Digital Marketing Specialist

The Start; Western Australia; On-site; AUD 70,000 - 95,000; Full time

Job summary

The Start, a Perth-based design, marketing and technology studio, is seeking a curious digital marketer to grow our clients across content, email, social, paid and search. You’ll plan and run accounts from brief through to results, supporting the Head of Brand and Strategy and collaborating with our design, development and SEO specialists.

You will own marketing plans, write copy for websites and emails, build campaigns, and track performance with Google Analytics, turning data into

Qualifications

• 2 to 3 years’ experience in digital marketing, ideally agency-side, managing work for multiple clients or brands.
• Solid marketing foundations: you can map a customer journey and plan a campaign from start to finish.
• Clear, attention-grabbing copywriting, and the ability to brief designers well.
• Hands-on experience with at least two of email, social, paid and content.
• Comfort in Google Analytics and platform reporting, and the ability to turn numbers into recommendations.
• An understanding of what SEO and GEO do and how they fit into an overall plan.

Responsibilities

• Build marketing plans and customer journeys for your clients, so channels work together from first touch to conversion
• Plan campaigns and see them through from brief to launch and results
• Write copy and content for websites, landing pages, emails, social and blogs
• Build, schedule and optimise email campaigns and social posts, and keep content calendars on track
• Track performance in Google Analytics and platform tools, run simple tests, and report to clients on what changed and what’s next
• Join client meetings, present your own work and handle client queries

Skills

Digital marketing

Customer journey

Copywriting

Email marketing

Social media

Paid campaigns

Content creation

Google Analytics

SEO basics

Google Ads

Meta ads

CRM / Email platforms

HTML/CMS basics

Semrush

Otterly

Tools

HubSpot

Klaviyo

Mailchimp

Semrush

Otterly

Job description

We’re a Perth based design, marketing and technology studio driven by creativity - it’s at the heart of everything we do. This isn't siloed creativity where only the "creatives" get to have ideas. Everyone here is expected to think differently, whether you're designing a website, analysing data, talking to a client, thinking up campaigns or configuring a server.

We’re a Perth based design, marketing and technology studio driven by creativity - it’s at the heart of everything we do. This isn't siloed creativity where only the "creatives" get to have ideas. Everyone here is expected to think differently, whether you're designing a website, analysing data, talking to a client, thinking up campaigns or configuring a server.

Position Overview

We're looking for a curious, ambitious digital marketer to help The Start's clients grow across content, email, social, paid and search. You’ll plan and run accounts from brief through to results, support our own marketing alongside the Head of Brand and Strategy, work closely with our design, development and search specialists, and own your work with the wider marketing team alongside you.

Key Responsibilities

What you’ll own for clients (50%)

• Build marketing plans and customer journeys for your clients, so channels work together from first touch to conversion
• Plan campaigns and see them through from brief to launch and results
• Write copy and content for websites, landing pages, emails, social and blogs
• Build, schedule and optimise email campaigns and social posts, and keep content calendars on track
• Track performance in Google Analytics and platform tools, run simple tests, and report to clients on what changed and what’s next
• Join client meetings, present your own work and handle client queries
  

What you’ll shape and support (30%)

• Paid: agree objectives, audiences and budgets with our paid specialists, then review results and suggest changes
• Search: build SEO and GEO into your content and campaigns, and pitch in on search work when the team needs a hand, with guidance from our specialists
• Design and development: brief designers and developers clearly, and give feedback that gets the best from them
  

The Start Marketing (20%)

• Support the Management Team + Head of Brand and Strategy with The Start’s marketing initiatives, from planning through to delivery
• Create content for our own channels, including our website, social, email, blog and thought leadership
• Turn client wins into case studies and proof points that help us win new work
• Help plan and run campaigns that promote our services and showcase our work
• Track how our own marketing is performing, and bring ideas for what to try next
  

About you

Essential

• 2 to 3 years’ experience in digital marketing, ideally agency-side, managing work for multiple clients or brands
• Solid marketing foundations: you can map a customer journey and plan a campaign from start to finish
• Clear, attention-grabbing copywriting, and the ability to brief designers well
• Hands-on experience with at least two of email, social, paid and content
• Comfort in Google Analytics and platform reporting, and the ability to turn numbers into recommendations
• An understanding of what SEO and GEO do and how they fit into an overall plan

Desirable

• Experience running paid campaigns on Google Ads or Meta
• Hands-on SEO or GEO experience, such as audits, keyword research or AI visibility tools like Semrush, Peec or Otterly
• Experience with a CRM or email platform such as HubSpot, Klaviyo or Mailchimp
• Basic familiarity with HTML and CMS platforms (WordPress, Shopify)