Digital Marketing Specialist

Searchability; Sydney; On-site; AUD 90,000 - 100,000; Full time

Job summary

Searchability in Sydney is seeking a hands-on Marketing Specialist to own growth marketing, blending strategic thinking with practical execution across digital campaigns, website optimization and events.

You will build lead gen campaigns, manage Google Ads and Meta Ads, update WordPress landing pages, enhance SEO and AEO, nurture leads, and run conferences and client events from our Sydney CBD office.

Qualifications

• Proven experience managing lead generation campaigns and delivering measurable results.

Responsibilities

• Build and manage lead generation campaigns that turn interest into enquiries and booked appointments.

Skills

Lead generation

Google Ads

Meta Ads

SEO

AEO

Conversion analysis

Organization

Communication

IT interest

Tools

WordPress

GoHighLevel

Marketing automation

Job description

• $90,000 - $100,000 + super
• Sydney CBD office - five days on-site
• Own campaigns that generate qualified leads and booked appointments
• IT industry experience is welcome, but a strong interest in technology is enough

WHO ARE WE?

We’re partnering with an IT services business looking for a hands‑on Marketing Specialist to help drive its next stage of growth. This is an opportunity to take ownership of marketing activity, combining strategic thinking with practical execution across digital campaigns, website optimisation and events.

WHAT WILL YOU BE DOING?

You’ll build and manage lead generation campaigns that turn interest into enquiries and booked appointments. From running Google Ads and Meta campaigns to creating WordPress landing pages, you’ll test, track and refine activity to improve performance. You’ll also refresh website content and branding, strengthen visibility through SEO and Answer Engine Optimisation (AEO), and support lead nurturing and marketing automation. Alongside digital activity, you’ll organise conferences, roundtables, workshops and client events, driving registrations and attendance.

Working with technology vendors and distributors, you’ll explore opportunities to secure marketing development funding for campaigns and events.

WE NEED YOU TO HAVE

• Proven experience managing lead generation campaigns and delivering measurable results
• Hands‑on Google Ads and Meta Ads experience
• Strong WordPress skills, including website updates and landing page creation
• Practical SEO knowledge and an understanding of AEO
• Confidence analysing results and improving lead quality and conversion
• Strong organisation and communication skills
• An interest in IT and the ability to turn technical information into engaging marketing

IT’S NICE TO HAVE

• GoHighLevel or similar marketing automation experience
• B2B marketing and event management experience
• Experience working with technology vendors or securing marketing development funds
• Previous experience within an MSP, systems integrator or IT services business

KEY SKILLS

Marketing Specialist / Lead Generation / Google Ads / Meta Ads / WordPress / SEO / AEO / GoHighLevel / B2B Marketing / Events / Digital Campaigns

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