Digital Marketing Specialist

Sika; Sydney; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary package

Strong company culture

Training and development opportunities

Job summary

Sika Australia Pty Ltd is seeking a Digital Marketing Lead to develop and execute a comprehensive digital strategy across website, SEO/SEM, and social channels. You will drive lead generation, engagement, and conversion, collaborating with business managers on launches and campaigns.

The role requires 2+ years in marketing, strong analytics, and proven ability to manage multiple digital projects and cross-functional teams. Competitive salary and development opportunities are offered.

Qualifications

• 2+ years in marketing and digital environments.
• B2B and B2C marketing experience.
• Ability to manage multiple digital projects and lead cross-functional teams.
• Strong understanding of current online marketing concepts and trends.
• Experience using analytics to adjust digital plans.

Responsibilities

• Establish and execute a digital marketing plan aligned with the overall strategy.
• Maintain and optimise Sika's digital platforms, including website, SEO, and SEM.
• Lead social media, content planning, publishing, community engagement and PPC.
• Monitor inquiries and foster positive relationships across channels.
• Measure digital performance and provide monthly analytics reports.
• Collaborate with business managers for product launches and online content.
• Act as lead advocate for digital innovation and new platforms/tools.
• Maintain customer databases and support cross-functional campaigns.

Skills

Project management

Google Analytics

Power BI

SEO/SEM

Social media management

B2B/B2C marketing

Content creation

Communication

Education

Bachelor's or Diploma in Digital Marketing

Tools

Google Analytics

Power BI

Job description

About the Role

• Establish and execute a digital marketing plan that supports the overall Sika marketing strategy in collaboration with the Marketing and Communications Manager.
• Maintain and optimise all Sika digital platforms, including the website, SEO, and SEM activities to enhance visibility, user engagement, lead generation, and conversion performance.
• Lead the company's social media presence, managing content planning, creation, publishing, community engagement, and PPC advertising investment across all platforms.
• Monitor, engage, and respond to enquiries and discussions across Sika Australia's digital channels, fostering positive relationships and supporting an active online community.
• Measure and report on digital marketing performance through web analytics, providing monthly reports with actionable insights on website traffic, campaign effectiveness, and key performance metrics.
• Collaborate with Business Managers to develop integrated digital marketing plans for new product launches and create relevant online educational and promotional content.
• Serve as the lead advocate for digital innovation by identifying, assessing, and promoting new digital platforms and tools in alignment with local and corporate objectives.
• Maintain and optimise customer databases, manage the digital content life cycle, and support cross-functional teams with marketing campaigns and events as required.

Your Skills and Experience

• Degree or Diploma in Digital Marketing, or equivalent tertiary qualification with 2+ years' experience in marketing and digital environments
• Professional marketing experience in B2B and B2C environments
• Project management skills with the ability to manage multiple concurrent digital projects and lead cross-functional teams
• Strong understanding of current online marketing concepts, trends, strategies, and best practices
• Proficiency with Google Analytics and Power BI reporting, with proven experience adjusting digital marketing plans based on analytic results
• Demonstrated expertise with social media platforms and a proven track record building B2B/B2C brands
• Experience managing paid digital campaigns and lead generation initiatives
• Highly developed communication skills with the ability to influence, engage, and connect with audiences through written, verbal, and visual content across all organisational levels
• Strong organisational skills, problem-solving ability, and personal accountability with the capacity to prioritise projects and meet deadlines

Why Join Us

As a market leader, Sika Australia understands and recognizes the contribution employees make to the success of our business.

In return for your experience and commitment, you will be rewarded with,

• A competitive salary package.
• A supportive working environment with a strong, positive company culture
• We invest in our employees – you will be provided with all relevant training and development.

We thank you in advance for your application, however only shortlisted candidates will be contacted.

Applicants must have valid AU working rights.

Successful applicants will be required to undergo a Pre-Employment Medical including a drug and alcohol screen.

Sika Australia is proud to be an Equal Employment Opportunity employer.

We value and seek diversity in our workforce.

Disclaimer – Sika Australia does not accept unsolicited agency resumes. Sika Australia is not responsible for any fees related to unsolicited resumes.

We offer competitive salaries, aligned with local market benchmarks and the specific scope and responsibilities of each role. Compensation is determined based skills relevant to the position, education and/or training. We are committed to fair and equitable pay practices in accordance with applicable laws and regulations.

Sika Australia uses Artificial Intelligence (AI) tools to support the initial screening of job applications based on inherent duties of the role. However, we want to stress that AI does not make final decisions or disqualify candidates from consideration. Applications are carefully reviewed by our experienced hiring managers and recruiters to ensure a fair and thorough evaluation process.

By combining the efficiency of AI with the expertise and judgment of our hiring team, we are able to identify top candidates while maintaining a human-centered approach to hiring.

About Sika

Sika Australia Pty Ltd is a well-established industry leader in the manufacturing of construction chemicals servicing Construction, Industry, & Mining divisions across Australia.

We are a Global Organization with subsidiaries in over 103 countries around the world, we manufacture in over 400 factories with over 33,000 employees & an expanding team across Australia.