Digital Marketing Specialist

Sika Australia; Sydney; On-site; AUD 80,000 - 120,000; Full time

Benefits offered by this job

Competitive salary package

Training and development

Equal employment opportunity

Diversity-friendly environment

Job summary

Sika Australia is seeking a Digital Marketing Lead to shape and execute the digital strategy in collaboration with the Marketing and Communications Manager. You will optimise the website, SEO, and SEM, driving visibility, engagement, and conversion across all digital channels.

You will manage social media, monitor enquiries, report monthly performance, and support product launches with engaging online education and promotions. A strong analytics background is essential.

Qualifications

• Degree or Diploma in Digital Marketing, or equivalent, with 2+ years in marketing and digital environments.
• Professional marketing experience in B2B and B2C environments.
• Strong project management and ability to lead cross-functional teams.
• Solid understanding of online marketing concepts, trends and best practices.
• Proficiency with Google Analytics and Power BI reporting; able to adjust plans from data insights.
• Experience managing paid digital campaigns and lead generation initiatives.
• Excellent written, verbal and visual communication; strong stakeholder engagement.
• Highly developed organizational skills, priority setting and deadline discipline.

Responsibilities

• Establish and execute a digital marketing plan aligned with Sika's strategy with Marketing Manager.
• Maintain and optimise digital platforms (website, SEO, SEM) for visibility and conversions.
• Lead social media presence, content planning, publishing, and PPC spend across platforms.
• Monitor and respond to enquiries, nurture online community relationships.
• Measure and report digital performance via web analytics; monthly actionable insights.
• Collaborate with Business Managers on integrated plans for product launches and content.
• Advocate digital innovation by evaluating new platforms and tools.
• Maintain customer databases and support cross-functional marketing campaigns and events.

Skills

Digital marketing strategy

B2B/B2C marketing

Project management

Analytics & reporting

Content creation

Social media management

Paid digital campaigns

Communication

Organization & prioritisation

Education

Degree or Diploma in Digital Marketing

Tools

Google Analytics

Power BI

Google Ads

SEO/SEM tools

Job description

• Establish and execute a digital marketing plan that supports the overall Sika marketing strategy in collaboration with the Marketing and Communications Manager.
• Maintain and optimise all Sika digital platforms, including the website, SEO, and SEM activities to enhance visibility, user engagement, lead generation, and conversion performance.
• Lead the company's social media presence, managing content planning, creation, publishing, community engagement, and PPC advertising investment across all platforms.
• Monitor, engage, and respond to enquiries and discussions across Sika Australia's digital channels, fostering positive relationships and supporting an active online community.
• Measure and report on digital marketing performance through web analytics, providing monthly reports with actionable insights on website traffic, campaign effectiveness, and key performance metrics.
• Collaborate with Business Managers to develop integrated digital marketing plans for new product launches and create relevant online educational and promotional content.
• Serve as the lead advocate for digital innovation by identifying, assessing, and promoting new digital platforms and tools in alignment with local and corporate objectives.
• Maintain and optimise customer databases, manage the digital content life cycle, and support cross-functional teams with marketing campaigns and events as required.

About the Role

• Establish and execute a digital marketing plan that supports the overall Sika marketing strategy in collaboration with the Marketing and Communications Manager.
• Maintain and optimise all Sika digital platforms, including the website, SEO, and SEM activities to enhance visibility, user engagement, lead generation, and conversion performance.
• Lead the company's social media presence, managing content planning, creation, publishing, community engagement, and PPC advertising investment across all platforms.
• Monitor, engage, and respond to enquiries and discussions across Sika Australia's digital channels, fostering positive relationships and supporting an active online community.
• Measure and report on digital marketing performance through web analytics, providing monthly reports with actionable insights on website traffic, campaign effectiveness, and key performance metrics.
• Collaborate with Business Managers to develop integrated digital marketing plans for new product launches and create relevant online educational and promotional content.
• Serve as the lead advocate for digital innovation by identifying, assessing, and promoting new digital platforms and tools in alignment with local and corporate objectives.
• Maintain and optimise customer databases, manage the digital content life cycle, and support cross-functional teams with marketing campaigns and events as required.

Your Skills and Experience

• Degree or Diploma in Digital Marketing, or equivalent tertiary qualification with 2+ years' experience in marketing and digital environments
• Professional marketing experience in B2B and B2C environments
• Project management skills with the ability to manage multiple concurrent digital projects and lead cross-functional teams
• Strong understanding of current online marketing concepts, trends, strategies, and best practices
• Proficiency with Google Analytics and Power BI reporting, with proven experience adjusting digital marketing plans based on analytic results
• Demonstrated expertise with social media platforms and a proven track record building B2B/B2C brands
• Experience managing paid digital campaigns and lead generation initiatives
• Highly developed communication skills with the ability to influence, engage, and connect with audiences through written, verbal, and visual content across all organisational levels
• Strong organisational skills, problem-solving ability, and personal accountability with the capacity to prioritise projects and meet deadlines

Why Join Us

As a market leader, Sika Australia understands and recognizes the contribution employees make to the success of our business.

In return for your experience and commitment, you will be rewarded with,

• A competitive salary package.
• A supportive working environment with a strong, positive company culture
• We invest in our employees – you will be provided with all relevant training and development.

Sika Australia uses Artificial Intelligence (AI) tools to support the initial screening of job applications based on inherent duties of the role. However, we want to stress that AI does not make final decisions or disqualify candidates from consideration. Applications are carefully reviewed by our experienced hiring managers and recruiters to ensure a fair and thorough evaluation process.

By combining the efficiency of AI with the expertise and judgment of our hiring team, we are able to identify top candidates while maintaining a human-centered approach to hiring.

Applicants must have valid AU working rights.

Successful applicants will be required to undergo a Pre-Employment Medical including a drug and alcohol screen.

Sika Australia is proud to be an Equal Employment Opportunity employer.

We value and seek diversity in our workforce.

We offer competitive salaries, aligned with local market benchmarks and the specific scope and responsibilities of each role. Compensation is determined based skills relevant to the position, education and/or training. We are committed to fair and equitable pay practices in accordance with applicable laws and regulations.

Sika Australia uses Artificial Intelligence (AI) tools to support the initial screening of job applications based on inherent duties of the role. However, we want to stress that AI does not make final decisions or disqualify candidates from consideration. Applications are carefully reviewed by our experienced hiring managers and recruiters to ensure a fair and thorough evaluation process.

By combining the efficiency of AI with the expertise and judgment of our hiring team, we are able to identify top candidates while maintaining a human-centered approach to hiring.

About Sika

Sika Australia Pty Ltd is a well-established industry leader in the manufacturing of construction chemicals servicing Construction, Industry, & Mining divisions across Australia.

We are a Global Organization with subsidiaries in over 103 countries around the world, we manufacture in over 400 factories with over 33,000 employees & an expanding team across Australia.