E-commerce Social Media Manager

Placements24; Newlands; Hybrid; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Hybrid work model

Career development

Job summary

Placements24 is seeking a creative and strategic E-commerce Social Media Manager to elevate the brand and drive engagement across all social platforms in Queenstown. You will develop and execute innovative social media strategies aligned with ecommerce goals, boost brand awareness, and nurture a vibrant online community.

The ideal candidate will manage content creation, social advertising campaigns, and performance analysis to optimize engagement and conversion rates, applying deep knowledge of

Qualifications

• Proven experience as a Social Media Manager or similar role with an ecommerce focus.
• Strong understanding of social platforms, algorithms, and growth strategies.
• Experience with social media management tools, analytics platforms, and paid social advertising.
• Excellent content creation, copywriting, and communication skills.
• Familiarity with ecommerce principles and sales funnels.

Responsibilities

• Develop and implement a robust social media strategy tailored to ecommerce goals.
• Create and manage engaging content for Instagram, Facebook, TikTok, and Pinterest.
• Monitor channels for trends, feedback, and competitors; respond to inquiries.
• Plan, execute, and optimize paid social campaigns to boost reach, engagement, and sales.
• Analyze performance data, prepare reports, and recommend strategic adjustments.
• Collaborate with marketing and product teams to ensure brand consistency.

Skills

Social media management

Content creation

Paid social advertising

Analytics

Copywriting

Tools

Facebook Ads Manager

Instagram

Google Analytics

Hootsuite/Buffer

Job description

About the Role

Our client is seeking a creative and strategic E-commerce Social Media Manager to elevate their brand presence and drive customer engagement across all social platforms in Queenstown . This role is vital for developing and executing innovative social media strategies that align with e-commerce goals, enhance brand awareness, and foster a strong online community. You will be responsible for creating compelling content, managing social media advertising campaigns, and analyzing performance metrics to optimize engagement and conversion rates. The ideal candidate is a social media enthusiast with a deep understanding of e-commerce trends and a proven ability to build and nurture online audiences.

Key Responsibilities

• Develop and implement a robust social media strategy tailored to the e-commerce business objectives.
• Create, curate, and manage engaging content (text, images, video) for platforms such as Instagram, Facebook, TikTok, and Pinterest.
• Monitor social media channels for industry trends, customer feedback, and competitor activities, responding promptly to inquiries.
• Plan, execute, and optimize paid social media advertising campaigns to increase reach, engagement, and sales.
• Analyze social media performance data, generate insightful reports, and recommend strategic adjustments.
• Collaborate with marketing and product teams to ensure brand consistency and campaign alignment.

Requirements

• Proven experience as a Social Media Manager or similar role, with a portfolio showcasing successful e-commerce campaigns.
• Strong understanding of social media platforms, their algorithms, and best practices for engagement and growth.
• Experience with social media management tools, analytics platforms, and paid social advertising.
• Excellent content creation, copywriting, and communication skills.
• Familiarity with e-commerce principles and how social media contributes to sales funnels.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive health and wellness benefits.
• Opportunities for professional growth and skill development in digital marketing.
• Hybrid work model providing flexibility for work-life balance.
• Collaborative team environment in Queenstown , focused on driving e-commerce success.