SEO Specialist

Placements24; Newlands; Hybrid; AUD 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Job summary

Placements24 is seeking a detail-oriented SEO Specialist to join the digital marketing team. You will develop and implement strategies to improve organic rankings, drive traffic, and boost online visibility for client assets.

Collaboration with content creators and developers is essential to optimize search presence. The role requires deep knowledge of search algorithms, keyword research, on-page and off-page optimization, and analytics.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Computer Science or related field.
• Proven SEO experience with track record of improving rankings.
• Proficiency with GA, GSC, and SEO tools like SEMrush, Ahrefs.
• Strong understanding of technical, on-page, and local SEO; reporting and analytics skills.

Responsibilities

• Conduct comprehensive keyword research and competitor analysis.
• Develop and implement on-page optimization strategies and internal linking.
• Execute off-page SEO strategies including link building and local SEO.
• Monitor website metrics with analytics tools and provide actionable insights.
• Stay up-to-date with latest SEO trends and best practices.

Skills

Keyword research

Analytics

On-page optimization

Link building

Local SEO

Content optimization

Technical SEO

Education

Bachelor's degree in Marketing, Digital Media, Computer Science

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

About the Role

Our client is seeking a detail-oriented and analytical SEO Specialist to join their digital marketing team in Queenstown . You will be responsible for developing and implementing strategies to improve organic search rankings, increase website traffic, and enhance online visibility for our client's digital assets. This role requires a deep understanding of search engine algorithms, keyword research, on-page and off-page optimization techniques, and analytical tools. You will work closely with content creators and web developers to ensure that our online presence is optimized for search engines and effectively reaches our target audience, contributing to overall business growth and digital success.

Key Responsibilities

• Conduct comprehensive keyword research and competitor analysis to identify opportunities for organic growth.


• Develop and implement on-page optimization strategies, including content optimization, meta tag creation, and internal linking.


• Execute off-page SEO strategies, including link building, brand mentions, and local SEO initiatives.


• Monitor and analyze website traffic, rankings, and other SEO metrics using tools like Google Analytics and SEMrush.


• Provide actionable insights and recommendations to the content and web development teams to improve SEO performance.


• Stay up-to-date with the latest search engine algorithm updates and SEO best practices.

Requirements

• Bachelor's degree in Marketing, Digital Media, Computer Science, or a related field.


• Proven experience as an SEO Specialist or in a similar digital marketing role, with a track record of improving organic search rankings.


• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.


• Strong understanding of technical SEO, content SEO, and local SEO principles.


• Experience with website analytics and reporting.


• Excellent analytical, problem-solving, and communication skills.

Benefits

• Competitive salary based on experience and qualifications.


• Opportunities to work on diverse websites and contribute to impactful digital strategies.


• Hybrid work model offering flexibility between remote and office-based work.


• Comprehensive medical and retirement benefits.


• Support for professional development, including SEO certifications and training.