Digital Marketing Lead — B2B/B2C Growth & Analytics

Sika Group; Sydney; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary package

Supportive working environment

Training and development

Job summary

Sika Australia Pty Ltd is a leading manufacturer of construction chemicals serving Construction, Industry, and Mining in Australia. The Digital Marketing role leads the plan, maintains digital platforms, and drives lead generation and conversion through SEO, SEM, content, and social media management.

Collaboration with the Marketing Manager and cross-functional teams is essential for product launches and campaigns.

Qualifications

• Bachelor level qualification in digital marketing or equivalent
• 2+ years in marketing/digital environments
• Experience in B2B and B2C marketing
• Strong SEO/SEM and content strategy skills
• Proficiency with analytics and reporting tools

Responsibilities

• Establish and execute a digital marketing plan aligned with the marketing strategy.
• Maintain and optimise digital platforms including website, SEO and SEM.
• Lead social media, content planning, publishing and PPC budgets.
• Monitor online enquiries and engage with the online community.
• Measure marketing performance with analytics and monthly reports.
• Collaborate on integrated marketing plans for product launches.
• Advocate for digital innovation and new tools.
• Maintain customer databases and support cross-functional teams with campaigns.

Skills

Digital marketing strategy

Google Analytics

Power BI reporting

Social media management

Content creation

Project management

Communication

Education

Degree or Diploma in Digital Marketing

Tools

Google Analytics

Power BI

Job description

Sika Australia Pty Ltd is a leading manufacturer of construction chemicals serving Construction, Industry, and Mining in Australia. The Digital Marketing role leads the plan, maintains digital platforms, and drives lead generation and conversion through SEO, SEM, content, and social media management.

Collaboration with the Marketing Manager and cross-functional teams is essential for product launches and campaigns.