Digital Marketing Specialist

Silka Australia; Sydney; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary package

Supportive working environment with a强

Training and development

Job summary

Sika Australia is seeking a Digital Marketing Manager to drive a plan aligned with the marketing strategy. You will maintain and optimise digital platforms, lead social media efforts, and manage PPC investments to boost visibility and lead generation.

You will monitor digital channels, report insights monthly, and work with Business Managers on product launches, creating online educational content and promoting digital innovation across the business.

Qualifications

• Degree or Diploma in Digital Marketing, or equivalent tertiary qualification with 2+ years' experience in marketing and digital environments
• Professional marketing experience in B2B and B2C environments
• Project management skills with the ability to manage multiple concurrent digital projects and lead cross-functional teams
• Strong understanding of current online marketing concepts, trends, strategies, and best practices
• Demonstrated expertise with social media platforms and a proven track record building B2B/B2C brands
• Experience managing paid digital campaigns and lead generation initiatives
• Highly developed communication skills with the ability to influence, engage, and connect with audiences through written, verbal, and visual content across all organisational levels
• Strong organisational skills, problem-solving ability, and personal accountability with the capacity to prioritise projects and meet deadlines

Responsibilities

• Establish and execute a digital marketing plan in line with the overall marketing strategy
• Maintain and optimise digital platforms including the website, SEO, and SEM to enhance visibility, engagement, lead generation, and conversion
• Lead the company's social media presence, managing content planning, creation, publishing, community engagement, and PPC advertising across platforms
• Monitor, engage, and respond to enquiries and discussions across Sika Australia's digital channels to foster an active online community
• Measure and report on digital marketing performance through web analytics, providing monthly insights on traffic and campaign effectiveness
• Collaborate with Business Managers to develop integrated digital marketing plans for new product launches and online education content
• Identify and promote new digital platforms and tools in line with corporate objectives
• Maintain and optimise customer databases and support cross-functional marketing campaigns and events

Skills

Digital Marketing degree

B2B/B2C marketing

Project management

Digital marketing trends

Google Analytics

Power BI

Social media management

Paid campaigns

Communication skills

Organisational skills

Education

Degree in Digital Marketing

Tools

Google Analytics

Power BI

Job description

• Establish and execute a digital marketing plan that supports the overall Sika marketing strategy in collaboration with the Marketing and Communications Manager.
• Maintain and optimise all Sika digital platforms, including the website, SEO, and SEM activities to enhance visibility, user engagement, lead generation, and conversion performance.
• Lead the company's social media presence, managing content planning, creation, publishing, community engagement, and PPC advertising investment across all platforms.
• Monitor, engage, and respond to enquiries and discussions across Sika Australia's digital channels, fostering positive relationships and supporting an active online community.
• Measure and report on digital marketing performance through web analytics, providing monthly reports with actionable insights on website traffic, campaign effectiveness, and key performance metrics.
• Collaborate with Business Managers to develop integrated digital marketing plans for new product launches and create relevant online educational and promotional content.
• Serve as the lead advocate for digital innovation by identifying, assessing, and promoting new digital platforms and tools in alignment with local and corporate objectives.
• Maintain and optimise customer databases, manage the digital content life cycle, and support cross-functional teams with marketing campaigns and events as required.

About the Role

• Establish and execute a digital marketing plan that supports the overall Sika marketing strategy in collaboration with the Marketing and Communications Manager.
• Maintain and optimise all Sika digital platforms, including the website, SEO, and SEM activities to enhance visibility, user engagement, lead generation, and conversion performance.
• Lead the company's social media presence, managing content planning, creation, publishing, community engagement, and PPC advertising investment across all platforms.
• Monitor, engage, and respond to enquiries and discussions across Sika Australia's digital channels, fostering positive relationships and supporting an active online community.
• Measure and report on digital marketing performance through web analytics, providing monthly reports with actionable insights on website traffic, campaign effectiveness, and key performance metrics.
• Collaborate with Business Managers to develop integrated digital marketing plans for new product launches and create relevant online educational and promotional content.
• Serve as the lead advocate for digital innovation by identifying, assessing, and promoting new digital platforms and tools in alignment with local and corporate objectives.
• Maintain and optimise customer databases, manage the digital content life cycle, and support cross-functional teams with marketing campaigns and events as required.

Your Skills and Experience

• Degree or Diploma in Digital Marketing, or equivalent tertiary qualification with 2+ years' experience in marketing and digital environments
• Professional marketing experience in B2B and B2C environments
• Project management skills with the ability to manage multiple concurrent digital projects and lead cross-functional teams
• Strong understanding of current online marketing concepts, trends, strategies, and best practices
• Proficiency with Google Analytics and Power BI reporting, with proven experience adjusting digital marketing plans based on analytic results
• Demonstrated expertise with social media platforms and a proven track record building B2B/B2C brands
• Experience managing paid digital campaigns and lead generation initiatives
• Highly developed communication skills with the ability to influence, engage, and connect with audiences through written, verbal, and visual content across all organisational levels
• Strong organisational skills, problem-solving ability, and personal accountability with the capacity to prioritise projects and meet deadlines

Why Join Us

As a market leader, Sika Australia understands and recognizes the contribution employees make to the success of our business.

In return for your experience and commitment, you will be rewarded with,

• A competitive salary package.
• A supportive working environment with a strong, positive company culture
• We invest in our employees – you will be provided with all relevant training and development.

We thank you in advance for your application, however only shortlisted candidates will be contacted.

Applicants must have valid AU working rights.

Successful applicants will be required to undergo a Pre-Employment Medical including a drug and alcohol screen.

Sika Australia is proud to be an Equal Employment Opportunity employer.

We value and seek diversity in our workforce.

We offer competitive salaries, aligned with local market benchmarks and the specific scope and responsibilities of each role. Compensation is determined based skills relevant to the position, education and/or training. We are committed to fair and equitable pay practices in accordance with applicable laws and regulations.

Sika Australia uses Artificial Intelligence (AI) tools to support the initial screening of job applications based on inherent duties of the role. However, we want to stress that AI does not make final decisions or disqualify candidates from consideration. Applications are carefully reviewed by our experienced hiring managers and recruiters to ensure a fair and thorough evaluation process.

By combining the efficiency of AI with the expertise and judgment of our hiring team, we are able to identify top candidates while maintaining a human-centered approach to hiring.

About Sika

Sika Australia Pty Ltd is a well-established industry leader in the manufacturing of construction chemicals servicing Construction, Industry, & Mining divisions across Australia.

We are a Global Organization with subsidiaries in over 103 countries around the world, we manufacture in over 400 factories with over 33,000 employees & an expanding team across Australia.