Digital Growth Strategist

Sikaag; Sydney; On-site; AUD 80,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Training & development

Strong company culture

Market-aligned pay

Job summary

Sika Australia is seeking a Digital Marketing Specialist to plan and execute the company’s digital strategy. You will manage the website, SEO, SEM, and lead generation while overseeing social media and PPC investments. You will analyse data and report on performance, informing campaigns and product-launch activities.

You will collaborate with Business Managers and cross-functional teams, driving digital innovation and ensuring strong online engagement across all channels.

Qualifications

• Degree or Diploma in Digital Marketing, or equivalent qualification with 2+ years' experience in marketing/digital environments.
• Experience in B2B and B2C marketing.
• Strong ability to manage multiple digital projects and lead cross-functional teams.
• Solid understanding of online marketing concepts, trends, and best practices.
• Experience with Google Analytics and Power BI reporting, and adjusting plans from analytics.

Responsibilities

• Develop and implement a digital marketing plan aligned with Sika's strategy.
• Maintain and optimise digital platforms including website, SEO, and SEM to boost visibility and lead conversion.
• Lead social media across platforms: content planning, publishing, and engagement, including PPC investment.
• Engage with enquiries across digital channels to foster relationships.
• Measure digital performance with web analytics and provide monthly actionable insights.
• Collaborate with Business Managers on integrated digital plans for product launches and online content.
• Advocate for digital innovation by identifying and promoting new platforms/tools.
• Support cross-functional teams with marketing campaigns and events.

Skills

Digital marketing

Analytics

Social media management

Content creation

Project management

Communication

Paid campaigns

Education

Degree or Diploma in Digital Marketing

Tools

Google Analytics

Power BI

Job description

Sika Australia is seeking a Digital Marketing Specialist to plan and execute the company’s digital strategy. You will manage the website, SEO, SEM, and lead generation while overseeing social media and PPC investments. You will analyse data and report on performance, informing campaigns and product-launch activities.

You will collaborate with Business Managers and cross-functional teams, driving digital innovation and ensuring strong online engagement across all channels.