Digital Marketing Strategist — Growth, Analytics & Campaigns

Sika Australia; Sydney; On-site; AUD 80,000 - 120,000; Full time

Benefits offered by this job

Competitive salary package

Training and development

Equal employment opportunity

Diversity-friendly environment

Job summary

Sika Australia is seeking a Digital Marketing Lead to shape and execute the digital strategy in collaboration with the Marketing and Communications Manager. You will optimise the website, SEO, and SEM, driving visibility, engagement, and conversion across all digital channels.

You will manage social media, monitor enquiries, report monthly performance, and support product launches with engaging online education and promotions. A strong analytics background is essential.

Qualifications

• Degree or Diploma in Digital Marketing, or equivalent, with 2+ years in marketing and digital environments.
• Professional marketing experience in B2B and B2C environments.
• Strong project management and ability to lead cross-functional teams.
• Solid understanding of online marketing concepts, trends and best practices.
• Proficiency with Google Analytics and Power BI reporting; able to adjust plans from data insights.
• Experience managing paid digital campaigns and lead generation initiatives.
• Excellent written, verbal and visual communication; strong stakeholder engagement.
• Highly developed organizational skills, priority setting and deadline discipline.

Responsibilities

• Establish and execute a digital marketing plan aligned with Sika's strategy with Marketing Manager.
• Maintain and optimise digital platforms (website, SEO, SEM) for visibility and conversions.
• Lead social media presence, content planning, publishing, and PPC spend across platforms.
• Monitor and respond to enquiries, nurture online community relationships.
• Measure and report digital performance via web analytics; monthly actionable insights.
• Collaborate with Business Managers on integrated plans for product launches and content.
• Advocate digital innovation by evaluating new platforms and tools.
• Maintain customer databases and support cross-functional marketing campaigns and events.

Skills

Digital marketing strategy

B2B/B2C marketing

Project management

Analytics & reporting

Content creation

Social media management

Paid digital campaigns

Communication

Organization & prioritisation

Education

Degree or Diploma in Digital Marketing

Tools

Google Analytics

Power BI

Google Ads

SEO/SEM tools

Job description

Sika Australia is seeking a Digital Marketing Lead to shape and execute the digital strategy in collaboration with the Marketing and Communications Manager. You will optimise the website, SEO, and SEM, driving visibility, engagement, and conversion across all digital channels.

You will manage social media, monitor enquiries, report monthly performance, and support product launches with engaging online education and promotions. A strong analytics background is essential.