Digital Marketing Coordinator — Hybrid & Data-Driven

PVH Brands; Sydney; Hybrid; AUD 65,000 - 90,000; Full time

Benefits offered by this job

Generous discounts on all brands

Paid parental leave

Corporate discount with Medibank

Employee activities calendar

Annual Flu Shot Clinic

Free Headspace membership

Employee Assistance program

Referral bonus

Corporate responsibility focus

Inclusive employer

Job summary

PVH in Sydney seeks a Digital Marketing Coordinator to amplify campaigns and consumer messaging for Tommy Hilfiger and Van Heusen. You will drive data-led digital strategy, blending creativity with performance insights, and collaborate across marketing, CRM, eCommerce, and external agencies.

You will work from home and in-office weekly in a fixed-term contract ending Jan 2028, coordinating paid and organic social across major digital channels.

Qualifications

• 2–3 years in a brand or retail environment with social media ads
• Proficient with Google Advertising and SEM tactics
• Experience with Google Analytics, Google Ads Manager, social platforms and Meta Business Manager
• Copywriting experience with strong written and verbal communication
• Strong attention to detail and problem-solving with initiative
• Project management experience is advantageous

Responsibilities

• Coordinate paid and organic social across Facebook, Instagram, TikTok, Weibo and WeChat.
• Partner with external agencies to support paid social, SEM and Display campaigns.
• Monitor and optimise campaign performance across awareness, acquisition, engagement and sales for KPIs/ROAS.
• Manage campaign setup, tracking and optimisation within Facebook Ads Manager including audience targeting and A/B testing.
• Support organic social, influencer content and UGC opportunities across brands.
• Monitor and optimise affiliate and third-party digital partnerships for performance.
• Partner with CRM on EDMs, lead generation, re-engagement and CRM/VIP sign-up activity.
• Monitor digital budgets and media spend across Paid Social, SEM, Retargeting and affiliates.
• Prepare and maintain digital performance, ROI and campaign reporting with actionable recommendations.
• Build strong cross-functional relationships to deliver digital initiatives.

Skills

Social media ads

Google Ads

Google Analytics

Meta Business Manager

Copywriting

Attention to detail

Project management

Tools

Google Analytics

Google Ads Manager

Meta Business Manager

Job description

PVH in Sydney seeks a Digital Marketing Coordinator to amplify campaigns and consumer messaging for Tommy Hilfiger and Van Heusen. You will drive data-led digital strategy, blending creativity with performance insights, and collaborate across marketing, CRM, eCommerce, and external agencies.

You will work from home and in-office weekly in a fixed-term contract ending Jan 2028, coordinating paid and organic social across major digital channels.