Digital Marketing Coordinator

PVH Brands Australia Pty Limited; Sydney; Hybrid; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Brand discounts

Paid parental leave

Summertime hours

Medibank discount

Headspace membership

Employee Assistance program

Referral bonus

Flu shot clinic

Hybrid work model

Diversity & inclusion focus

Job summary

PVH Corp. in Australia is seeking a digital marketing specialist to amplify campaigns for Tommy Hilfiger and support Van Heusen across paid and earned channels. The role is based at our Head Office with a hybrid work pattern, balancing home and office activity weekly. It is a fixed-term contract ending January 2028.

You will drive consumer-focused, data-led strategies aligned with global and local brand plans, translating insights into elevated digital executions that create customer value.

Qualifications

• 2–3 years experience within a brand or retail environment, with demonstrated experience managing social media ads.
• Working knowledge of Google Advertising and statistical tools, along with SEM marketing tactics.
• Proven experience with Google Analytics, Google Ads Manager, social media platforms and Meta Business Manager.
• Previous copywriting experience, with outstanding written and verbal communication skills.
• Strong attention to detail and problem-solving skills, with the ability to take initiative.
• Project management experience is advantageous.

Responsibilities

• Coordinate paid and organic social media activity across key digital channels, including Facebook, Instagram, TikTok, Weibo and WeChat.
• Partner with external agencies to support the execution of paid social, SEM and Display campaigns aligned with wider marketing plans.
• Monitor and optimise campaign performance across awareness, acquisition, engagement and sales, providing recommendations to achieve KPIs and ROAS targets.
• Manage campaign setup, tracking and ongoing optimisation within Facebook Ads Manager, including audience targeting and A/B testing opportunities.
• Support organic social, influencer content and UGC opportunities across relevant brands.
• Monitor and optimise affiliate and third-party digital partnerships, identifying opportunities to drive performance and profitability.
• Partner with the CRM team on EDMs, lead generation, re-engagement and CRM/VIP sign-up activity.
• Monitor digital budgets and media spend across Paid Social, SEM, Retargeting and affiliates, recommending adjustments where required.
• Prepare and maintain digital performance, ROI and campaign reporting, translating results into recommendations for future activity.
• Build strong relationships across Marketing, CRM, eCommerce, Retail Operations, IT and external agencies to support the effective delivery of digital initiatives.

Skills

Social media ads management

Google Analytics

Google Ads Manager

Meta Business Manager

Copywriting

Project management

Tools

Google Analytics

Google Ads Manager

Meta Business Manager

Job description

WHY PVH?

• Generous discounts on all brands - Calvin Klein, Tommy Hilfiger & Van Heusen
• Paid Parental Leave Scheme as per Company Policy
• Summertime hours schedule
• Corporate discount with Medibank
• Employee activities calendar
• Annual Flu Shot Clinic
• Free membership to Headspace meditation app
• Access to Employee Assistance program
• Referral bonus
• Strong focus on Corporate Responsibility
• Inclusive, diverse, and equal opportunity employer

About the Role

Reporting to the Digital Marketing Manager, you will play a key role in amplifying our campaigns, products and consumer messaging across paid and earned digital channels, with a core brand focus on Tommy Hilfiger and secondary support across Van Heusen. Additionally, you will help deliver a consumer-focused, data-led digital strategy aligned with both global and local brand strategies. You will combine creativity with commercial thinking and performance insights to deliver elevated digital executions that create value for our customers. Based at our Head Office in the heart of the CBD, located at 388 George Street, 2000, this is a full-time hybrid role working from home and in the office weekly. Please note, this is a fixed term contract ending in January 2028.

Duties & Responsibilities

• Coordinate paid and organic social media activity across key digital channels, including Facebook, Instagram, TikTok, Weibo and WeChat.
• Partner with external agencies to support the execution of paid social, SEM and Display campaigns aligned with wider marketing plans.
• Monitor and optimise campaign performance across awareness, acquisition, engagement and sales, providing recommendations to achieve KPIs and ROAS targets.
• Manage campaign setup, tracking and ongoing optimisation within Facebook Ads Manager, including audience targeting and A/B testing opportunities.
• Support organic social, influencer content and UGC opportunities across relevant brands.
• Monitor and optimise affiliate and third-party digital partnerships, identifying opportunities to drive performance and profitability.
• Partner with the CRM team on EDMs, lead generation, re-engagement and CRM/VIP sign-up activity.
• Monitor digital budgets and media spend across Paid Social, SEM, Retargeting and affiliates, recommending adjustments where required.
• Prepare and maintain digital performance, ROI and campaign reporting, translating results into recommendations for future activity.
• Build strong relationships across Marketing, CRM, eCommerce, Retail Operations, IT and external agencies to support the effective delivery of digital initiatives.

About You

• 2-3 years experience within a brand or retail environment, with demonstrated experience managing social media ads.
• Working knowledge of Google Advertising and statistical tools, along with SEM marketing tactics.
• Proven experience with Google Analytics, Google Ads Manager, social media platforms and Meta Business Manager.
• Previous copywriting experience, with outstanding written and verbal communication skills.
• Strong attention to detail and problem-solving skills, with the ability to take initiative.
• Project management experience is advantageous.

About the Company

PVH is one of the world's largest and most admired fashion companies, connecting with consumers in over 40 countries. Our global iconic brands include Calvin Klein, TOMMY HILFIGER and our Heritage Brands. Our 140-year history is built on the strength of our brands, our team and our commitment to drive fashion forward for good. That's the Power of Us. That's the Power of PVH. PVH is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications ensuring a strong corporate commitment to inclusion and diversity. We thank all applicants in advance as only successful applicants will be contacted for an interview. We are brand builders who focus our passion and creativity to build Calvin Klein and Tommy Hilfiger into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector.