Digital Marketing Coordinator - TOMMY HILFIGER & VAN HEUSEN

PVH Brands; Sydney; Hybrid; AUD 65,000 - 90,000; Full time

Benefits offered by this job

Generous discounts on all brands

Paid parental leave

Corporate discount with Medibank

Employee activities calendar

Annual Flu Shot Clinic

Free Headspace membership

Employee Assistance program

Referral bonus

Corporate responsibility focus

Inclusive employer

Job summary

PVH in Sydney seeks a Digital Marketing Coordinator to amplify campaigns and consumer messaging for Tommy Hilfiger and Van Heusen. You will drive data-led digital strategy, blending creativity with performance insights, and collaborate across marketing, CRM, eCommerce, and external agencies.

You will work from home and in-office weekly in a fixed-term contract ending Jan 2028, coordinating paid and organic social across major digital channels.

Qualifications

• 2–3 years in a brand or retail environment with social media ads
• Proficient with Google Advertising and SEM tactics
• Experience with Google Analytics, Google Ads Manager, social platforms and Meta Business Manager
• Copywriting experience with strong written and verbal communication
• Strong attention to detail and problem-solving with initiative
• Project management experience is advantageous

Responsibilities

• Coordinate paid and organic social across Facebook, Instagram, TikTok, Weibo and WeChat.
• Partner with external agencies to support paid social, SEM and Display campaigns.
• Monitor and optimise campaign performance across awareness, acquisition, engagement and sales for KPIs/ROAS.
• Manage campaign setup, tracking and optimisation within Facebook Ads Manager including audience targeting and A/B testing.
• Support organic social, influencer content and UGC opportunities across brands.
• Monitor and optimise affiliate and third-party digital partnerships for performance.
• Partner with CRM on EDMs, lead generation, re-engagement and CRM/VIP sign-up activity.
• Monitor digital budgets and media spend across Paid Social, SEM, Retargeting and affiliates.
• Prepare and maintain digital performance, ROI and campaign reporting with actionable recommendations.
• Build strong cross-functional relationships to deliver digital initiatives.

Skills

Social media ads

Google Ads

Google Analytics

Meta Business Manager

Copywriting

Attention to detail

Project management

Tools

Google Analytics

Google Ads Manager

Meta Business Manager

Job description

Digital Marketing Coordinator - TOMMY HILFIGER & VAN HEUSEN

• Generous discounts on all brands - Calvin Klein, Tommy Hilfiger & Van Heusen
• Paid Parental Leave Scheme as per Company Policy
• Corporate discount with Medibank
• Employee activities calendar
• Annual Flu Shot Clinic
• Free membership to Headspace meditation app
• Access to Employee Assistance program
• Referral bonus
• Strong focus on Corporate Responsibility
• Inclusive, diverse, and equal opportunity employer

About the Role

Reporting to the Digital Marketing Manager, you will play a key role in amplifying our campaigns, products and consumer messaging across paid and earned digital channels, with a core brand focus on Tommy Hilfiger and secondary support across Van Heusen.

Additionally, you will help deliver a consumer-focused, data-led digital strategy aligned with both global and local brand strategies. You will combine creativity with commercial thinking and performance insights to deliver elevated digital executions that create value for our customers.

Based at our Head Office in the heart of the CBD, located at 388 George Street, 2000, this is a full-time hybrid role working from home and in the office weekly.

Please note, this is a fixed term contract ending in January 2028.

Duties & Responsibilities

• Coordinate paid and organic social media activity across key digital channels, including Facebook, Instagram, TikTok, Weibo and WeChat.
• Partner with external agencies to support the execution of paid social, SEM and Display campaigns aligned with wider marketing plans.
• Monitor and optimise campaign performance across awareness, acquisition, engagement and sales, providing recommendations to achieve KPIs and ROAS targets.
• Manage campaign setup, tracking and ongoing optimisation within Facebook Ads Manager, including audience targeting and A/B testing opportunities.
• Support organic social, influencer content and UGC opportunities across relevant brands.
• Monitor and optimise affiliate and third-party digital partnerships, identifying opportunities to drive performance and profitability.
• Partner with the CRM team on EDMs, lead generation, re-engagement and CRM/VIP sign-up activity.
• Monitor digital budgets and media spend across Paid Social, SEM, Retargeting and affiliates, recommending adjustments where required.
• Prepare and maintain digital performance, ROI and campaign reporting, translating results into recommendations for future activity.
• Build strong relationships across Marketing, CRM, eCommerce, Retail Operations, IT and external agencies to support the effective delivery of digital initiatives.

About You

• 2-3 years' experience within a brand or retail environment, with demonstrated experience managing social media ads.
• Working knowledge of Google Advertising and statistical tools, along with SEM marketing tactics.
• Proven experience with Google Analytics, Google Ads Manager, social media platforms and Meta Business Manager.
• Previous copywriting experience, with outstanding written and verbal communication skills.
• Strong attention to detail and problem-solving skills, with the ability to take initiative.
• Project management experience is advantageous.

About the Company

PVH is one of the world's largest and most admired fashion companies, connecting with consumers in over 40 countries. Our global iconic brands include Calvin Klein, TOMMY HILFIGER and our Heritage Brands. Our 140-year history is built on the strength of our brands, our team and our commitment to drive fashion forward for good. That's the Power of Us. That's the Power of PVH.

PVH is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications ensuring a strong corporate commitment to inclusion and diversity.

We thank all applicants in advance as only successful applicants will be contacted for an interview.