Digital Marketing Coordinator – Hybrid (Social Ads & Growth)

PVH Brands Australia; Sydney; Hybrid; AUD 70,000 - 90,000; Full time

Job summary

PVH Brands Australia is seeking a Digital Marketing Coordinator to amplify campaigns, products and consumer messaging across paid and earned digital channels, with a core focus on Tommy Hilfiger and secondary support for Van Heusen.

Based at our Head Office in Sydney CBD, this full-time hybrid role blends data-led strategy with creative execution, coordinating social media activity, CRM initiatives and cross-functional partnerships to deliver elevated campaigns and measurable ROAS.

Qualifications

• 2-3 years’ experience within a brand or retail environment with demonstrated experience managing social media ads.
• Working knowledge of Google Advertising and SEM tactics.
• Proven experience with Google Analytics, Google Ads Manager, social media platforms and Meta Business Manager.
• Copywriting experience with outstanding written and verbal communication skills.
• Strong attention to detail and problem-solving skills with initiative.
• Project management experience is advantageous.

Responsibilities

• Coordinate paid and organic social media activity across key digital channels including Facebook, Instagram, TikTok, Weibo and WeChat.
• Partner with external agencies to support paid social, SEM and Display campaigns aligned with broader marketing plans.
• Monitor and optimise campaign performance across awareness, acquisition, engagement and sales with KPI/ROAS targets.
• Manage campaign setup, tracking and ongoing optimisation within Facebook Ads Manager, including audience targeting and A/B testing.
• Support organic social, influencer content and UGC opportunities across relevant brands.
• Monitor and optimise affiliate and third-party digital partnerships to drive performance and profitability.
• Partner with the CRM team on EDMs, lead generation, re-engagement and CRM/VIP sign-up activity.
• Monitor digital budgets and media spend across Paid Social, SEM, Retargeting and affiliates, adjusting as needed.
• Prepare and maintain digital performance, ROI and campaign reporting with actionable recommendations.
• Build strong relationships across Marketing, CRM, eCommerce, Retail Operations, IT and external agencies.

Job description

PVH Brands Australia is seeking a Digital Marketing Coordinator to amplify campaigns, products and consumer messaging across paid and earned digital channels, with a core focus on Tommy Hilfiger and secondary support for Van Heusen.

Based at our Head Office in Sydney CBD, this full-time hybrid role blends data-led strategy with creative execution, coordinating social media activity, CRM initiatives and cross-functional partnerships to deliver elevated campaigns and measurable ROAS.