Senior Digital Marketing & Communications Lead (Hybrid)

Mq Health Pty; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Brand discounts

Parental leave

Flexible summertime hours

Medibank corporate discount

Employee activities

Flu vaccination clinic

Headspace membership

Employee Assistance program

Referral bonus

Corporate responsibility focus

Diversity and equal opportunity

Job summary

PVH in Sydney is seeking a Senior Digital Marketing Communications Specialist to amplify campaigns, products and consumer messaging across paid and earned digital channels, focusing on Tommy Hilfiger and supporting Van Heusen. The role is a full‑time hybrid position based at head office with flexibility to work from home and in the office weekly.

The successful candidate will drive data‑led digital strategy, collaborate with global and local teams, and manage CRM/lead generation activities while

Qualifications

• 2–3 years’ experience within a brand or retail environment, with demonstrated experience managing social media ads.
• Working knowledge of Google Advertising and statistical tools, along with SEM marketing tactics.
• Proven experience with Google Analytics, Google Ads Manager, social media platforms and Meta Business Manager.
• Previous copywriting experience, with outstanding written and verbal communication skills.
• Strong attention to detail and problem‑solving skills, with the ability to take initiative.
• Project management experience is advantageous.

Responsibilities

• Coordinate paid and organic social media activity across key digital channels, including Facebook, Instagram, TikTok, Weibo and WeChat.
• Partner with external agencies to support the execution of paid social, SEM and Display campaigns aligned with wider marketing plans.
• Monitor and optimise campaign performance across awareness, acquisition, engagement and sales, providing recommendations to achieve KPIs and ROAS targets.
• Manage campaign setup, tracking and ongoing optimisation within Facebook Ads Manager, including audience targeting and A/B testing opportunities.
• Support organic social, influencer content and UGC opportunities across relevant brands.
• Monitor and optimise affiliate and third‑party digital partnerships, identifying opportunities to drive performance and profitability.
• Partner with the CRM team on EDMs, lead generation, re‑engagement and CRM/VIP sign‑up activity.
• Monitor digital budgets and media spend across Paid Social, SEM, Retargeting and affiliates, recommending adjustments where required.
• Prepare and maintain digital performance, ROI and campaign reporting, translating results into recommendations for future activity.
• Build strong relationships across Marketing, CRM, eCommerce, Retail Operations, IT and external agencies to support the effective delivery of digital initiatives.

Skills

Social media ads

Google Ads

Google Analytics

Meta Business Manager

Copywriting

Attention to detail

Project management

SEM marketing

Statistical tools

Tools

Google Analytics

Google Ads Manager

Meta Business Manager

Job description

PVH in Sydney is seeking a Senior Digital Marketing Communications Specialist to amplify campaigns, products and consumer messaging across paid and earned digital channels, focusing on Tommy Hilfiger and supporting Van Heusen. The role is a full‑time hybrid position based at head office with flexibility to work from home and in the office weekly.

The successful candidate will drive data‑led digital strategy, collaborate with global and local teams, and manage CRM/lead generation activities while