Digital Marketing Coordinator

Wildlife Information Rescue And Education Service; Northern Beaches Council; On-site; AUD 65,000 - 95,000; Full time

Job summary

Wildlife Information Rescue And Education Service in Brookvale NSW is seeking a Digital Marketing Coordinator to grow our digital presence, engage supporters and deliver high-performing campaigns that support Australian wildlife.

You will coordinate campaigns end-to-end across website, digital advertising, social, content, SEO, and supporter journeys, with a hands-on, data-driven approach to improve ROI and outcomes.

Qualifications

• 2-3 years of experience in digital marketing, with exposure to HubSpot website management, paid advertising, social media and digital campaigns.
• Experience editing websites and creating or updating landing pages, forms and calls-to-action.
• Understanding of campaign optimisation and performance with data-driven decision making.

Responsibilities

• Coordinate website activity for WIRES, creating and editing pages, building campaign landing pages and supporting lead-generation forms.
• Support digital fundraising campaigns, coordinating requirements, timelines, budgets and results.
• Help manage paid digital advertising to achieve ROI targets and support awareness campaigns.
• Create and manage digital content across website, ads and social media.
• Produce engaging video and visual content for use across programs and channels.
• Support SEO/SEM efforts to grow traffic and conversions.
• Collaborate with fundraising and data teams on audience segmentation and campaign reporting.
• Assist with A/B testing on landing pages and campaigns to improve conversion rates.

Skills

Digital marketing

HubSpot

Google Ads

Social media

Campaign optimisation

Education

Tertiary qualifications in social media, digital marketing, communications or similar

Tools

HubSpot CMS

Meta advertising

Google Ads

Job description

Wildlife Information Rescue And Education Service – Brookvale NSW

Use your digital skills to help protect Australian wildlife.

WIRES is looking for a creative, tech-savvy Digital Marketing Coordinator to help us grow our digital presence, engage supporters and deliver high-performing campaigns that make a real difference for Australian wildlife.

This is a hands-on role within our marketing and fundraising team, working with team members across our website, digital advertising, social media, content, SEO, campaign optimisation and supporter journeys.

You’ll be helping to coordinate digital campaigns from start to finish – making sure they are delivered on time, within budget and achieve strong results.

About the role

As Digital Marketing Coordinator, you will:

Coordinate website activity for WIRES, creating and editing new and existing pages, building campaign landing pages, managing calls-to-action and supporting lead-generation and conversion forms.

Support the delivery of digital fundraising campaigns, working closely with the fundraising team to coordinate campaign requirements, timelines, budgets and results.

Help manage and optimise paid digital advertising, supporting fundraising appeals and always-on campaigns and helping to achieve ROI targets.

Create and manage digital content across the WIRES website, digital advertising and social media.

Create engaging video and visual content for use across WIRES programs, campaigns and digital channels.

Support website growth and performance, helping to improve SEO and SEM and increase website traffic, engagement and conversions.

Work with fundraising and data teams to support audience segmentation, data requirements and campaign reporting, using insights to improve future campaigns.

Support A/B testing across campaign landing pages and paid digital campaigns, helping to improve conversion rates and digital performance.

Keep up to date with digital trends and opportunities, bringing new ideas to the team to help WIRES better engage existing audiences and reach new supporters.

About you

We’re looking for someone who is digitally savvy, curious, organised and eager to make a genuine difference for vulnerable Aussie wildlife. You’ll enjoy being hands-on, working across different digital channels and using data and insights to understand what works and continually improve performance.

You will ideally have:

At least 2-3 years’ experience in digital marketing, ideally with exposure to HubSpot website management, paid advertising, social media and digital campaigns.

Tertiary qualifications in social media, digital marketing, communications or similar

Experience editing websites and creating or updating landing pages, forms and calls-to-action.

Experience with Meta advertising and Google Ads, with an understanding of campaign optimisation and performance.

Experience creating and editing short-form video and visual content for digital channels.

Excellent communication and collaboration skills.

A proactive, can-do attitude and a willingness to learn and take on new digital opportunities.

A genuine interest in wildlife, conservation and making a positive difference.