Digital Media and Performance Specialist

Australian Wildlife Conservancy; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

Australian Wildlife Conservancy seeks a Digital Media and Performance Specialist to plan, manage and optimise paid media and SEO programs. You will drive awareness, audience growth and supporter acquisition by leveraging data-driven targeting and cross-channel strategies.

You will work with the Communications team and external agencies to improve performance across paid social, search and SEO, applying insights to maximise ROI.

Qualifications

• Bachelor's degree in Marketing or related field.
• Experience planning and optimizing paid media across Meta, Google Ads and LinkedIn.
• Strong SEO with keyword research and performance tracking.
• Experience managing external SEO/paid media agencies.
• Excellent analytical, reporting and stakeholder communication skills.

Responsibilities

• Plan, implement and optimize paid media campaigns.
• Develop integrated paid media strategies aligned with fundraising goals.
• Analyze campaign data and adjust tactics for ROI.
• Coordinate with Communications and external agencies.

Skills

Paid media planning

SEO strategy

Data analytics

Campaign ROI reporting

Stakeholder engagement

Agency management

Google Analytics GA4

Google Tag Manager

Meta Business Suite

Google Ads

Education

Bachelor's degree in Marketing or related field

Tools

GA4

Google Tag Manager

Meta Business Suite

Google Ads

Looker Studio

SEMrush

Ahrefs

Salesforce Marketing Cloud

Job description

Introduction

About AWC

AWC is a pragmatic global conservation leader, restoring landscapes and providing hope for Australian wildlife. Guided by science, AWC delivers measurable conservation impacts at scale to secure the future of our most endangered species.

At AWC we are inspired by the unparalleled richness of Australia’s wildlife and we are united by our determination to protect its unique animals and landscapes. It is our mission to effectively conserve all Australian wildlife and habitats and our vision is for a world where Australia’s biodiversity is valued and effectively conserved by an engaged community.

The delivery of AWC’s mission is highly reliant on all AWC working collaboratively with each other as a cohesive, engaged, collaborative, high performing group guided by strong, effective leaders.

AWC’s work is guided by the following values. At AWC, we are:

• Accountable – taking ownership of our actions and outcomes
• Informed – working together to acquire and apply evidence, knowledge and experience
• Respectful – demonstrating care, recognition and integrity
• Dedicated – committed to delivering effective outcomes, with resilience and tenacity
• Innovative – applying creative thinking for effective solutions
• Sustainable – delivering long-term financial and ecological viability.

About the Role

AWC is seeking an experienced, results-drivenDigital Media and Performance Specialist to drive the organisation's advertising and SEO program. This role is responsible for planning, managing, and optimising AWC's paid media and search activities to maximise awareness, audience growth and supporter acquisition. Working closely with the Communications team, fundraising stakeholders and external agencies, the Digital Media and Performance Specialist ensures AWC's campaigns reach the right audiences through data-driven targeting, search optimisation and paid distribution. The successful candidate will combine strong analytical capability with strategic thinking, using audience insights, campaign performance and search trends to continually improve digital performance across paid social, paid search and SEO.

Critical Competencies

• Demonstrated experience planning, implementing and optimising paid media campaigns across platforms including Meta, Google Ads and LinkedIn.
• Strong understanding of SEO strategy, keyword research and search performance, including experience managing external SEO agencies.
• Experience developing integrated paid media strategies that support organisational, fundraising and campaign objectives.
• Strong analytical skills with experience using campaign data, website analytics and performance metrics to optimise digital outcomes.
• Demonstrated experience managing paid media budgets and reporting on campaign ROI and performance.
• Experience working with agencies and external suppliers, including briefing, performance management and optimisation.
• Excellent organisational and project management skills, with the ability to manage multiple campaigns simultaneously.
• Strong stakeholder engagement skills with the ability to explain technical concepts and campaign insights to non-technical audiences.
• High level of digital literacy and experience using digital marketing platforms including Google Analytics (GA4), Google Tag Manager, Meta Business Suite, and Google Ads.
• A passion for conservation and an interest in Australia's wildlife, threatened species and environmental issues.

Desirable

• Experience working in conservation, environmental, tourism or purpose-driven organisations.
• Experience managing CRM or marketing automation audiences (Salesforce Marketing Cloud desirable).
• Experience with conversion rate optimisation (CRO) and landing page testing.
• Experience using Looker Studio, SEMrush, Ahrefs or similar reporting and SEO platforms.
• Experience managing paid media and SEO agencies.

Qualifications

• Tertiary qualifications in Marketing, Digital Marketing, Communications, Business or a related discipline; or equivalent demonstrated experience.

PLEASE NOTE

Australia-wide. Applications close on September 18 and that all applicant communications will be completed by November 7.

Join our Journey

Take the leap and start your next adventure with the AWC! AWC reserves the right to start screening applicants and interviewing throughout the recruitment process.

Initial enquiries: [e-mail]

Please note:

1. Applicants must be an Australian citizen/permanent resident or have a suitable visa in place in order to apply. Sponsorship is not available.
2. Applicants will undergo relevant pre-employment checks, which may include a national police clearance, online medical and a values-based assessment. Please note that the cost of the police check is the responsibility of the applicant.
3. If you apply for this role, AWC will include you in its ongoing updates and communications about its events, activities and fundraising initiatives. You may opt out of these communications at any time.
4. Any application submitted to AWC will be handled in accordance with our Privacy Policy, available at www.australianwildlife.org/privacy-policy. By providing us with your contact details, you consent to receive communications and direct educational material will remain current until you advise us otherwise.

AWC is a welcoming and inclusive organisation that invites individuals from diverse backgrounds, such as those who identify as First Nations and Torres Strait Islander, individuals with disabilities, the LGBTIQA+ community, neurodivergent individuals, and those from different cultural and linguistic backgrounds, to apply for the opportunity. AWC values and is dedicated to fostering an inclusive environment where everyone feels comfortable to be themselves, and where a range of perspectives, cultures, and voices are respected and recognised as a key part to the success of AWC. To be eligible for consideration, applicants must also have the right to live and work in Australia.