Digital Marketing Coordinator

Jobtailor; Sydney; On-site; AUD 60,000 - 80,000; Full time

Job summary

Jobtailor in Sydney is seeking a proactive digital marketing coordinator to support the Marketing division across owned and digital touchpoints. You will build, segment, test, schedule and deploy lifecycle campaigns across email, push, in-app, SMS and on-site channels.

You will coordinate assets, draft on-brand copy, assist with A/B testing, website merchandising, and post-campaign analysis. The role requires a degree in Marketing/Communications or 1+ year in digital marketing, strong

Qualifications

• Degree in Marketing/Communications or 1+ year in a digital marketing/content role.
• Hands-on experience filming and editing short-form videos using CapCut, TikTok and Reels.
• Strong understanding of social trends and copywriting with attention to detail.
• Knowledge of Australian privacy and SPAM Act regulations.
• Familiarity with Meta Business Suite, Hootsuite and Later; proficiency in Microsoft and Google Office.

Responsibilities

• Support the Marketing division across owned and digital touchpoints.
• Build, segment, test, schedule and deploy lifecycle campaigns across email, push, in-app, SMS and on-site channels.
• Coordinate campaign assets and draft compliant, on-brand copy.
• Support A/B testing and campaign optimization.
• Maintain Home Page and Genre Page booking schedules.
• Keep event placements current and accurate.
• Execute routine website merchandising for Brand, Product and Seasonal campaigns.
• Collaborate with the Social Media Manager to create and edit engaging content.
• Deliver social content against the content calendar, brand guidelines, messaging and deadlines.
• Film high-energy social content at live events.
• Compile post-campaign data and channel performance reports against benchmarks.
• Provide administrative and operational support to the Marketing team.
• Attend live events and potentially travel domestically across Australia for key tours and brand activations.

Skills

Digital Marketing

Campaign Management

Video Editing

Copywriting

Social Media Engagement

Education

Degree in Marketing/Communications

Tools

CapCut

TikTok

Reels

Meta Business Suite

Hootsuite

Later

Microsoft Office

Google Workspace

Job description

• Support the Marketing division across owned and digital touchpoints
• Build, segment, test, schedule and deploy lifecycle campaigns across email, push, in-app, SMS and on-site channels
• Coordinate campaign assets and draft compliant, on-brand copy
• Support A/B testing and campaign optimization
• Maintain Home Page and Genre Page booking schedules
• Keep event placements current and accurate
• Execute routine website merchandising for Brand, Product and Seasonal campaigns
• Collaborate with the Social Media Manager to create and edit engaging content
• Deliver social content against the content calendar, brand guidelines, messaging and deadlines
• Film high-energy social content at live events
• Compile post-campaign data and channel performance reports against benchmarks
• Provide administrative and operational support to the Marketing team
• Attend live events and potentially travel domestically across Australia for key tours and brand activations

Requirements

• Degree in Marketing/Communications or 1+ year in a digital marketing/content role
• Hands-on experience filming and editing short-form videos using CapCut, TikTok and Reels
• Strong understanding of social trends
• Outstanding copywriting skills and high attention to detail
• Knowledge of Australian privacy and SPAM Act regulations
• Familiarity with Meta Business Suite, Hootsuite and Later
• Familiarity with Microsoft and Google office suites
• Strong organization, multitasking and time management skills
• Flexibility to travel domestically
• Ability to work events outside standard office hours

Core Competencies

Demonstrates expertise in digital marketing and content creation, with a strong focus on campaign management, social media engagement, and compliance with Australian regulations. Proficient in video production and editing, alongside exceptional copywriting and organizational skills.

Highest-signal resume keywords

• Digital Marketing
• Campaign Management
• Video Editing
• Copywriting
• Social Media Engagement

Hard Skills

• Digital Marketing
• Campaign Management
• Video Editing
• Copywriting
• A/B Testing
• Email Marketing
• Content Creation
• Website Merchandising
• Data Analysis
• Event Coordination

Soft Skills

• Attention to Detail
• Organization
• Multitasking
• Time Management
• Flexibility

Industry Keywords

• Australian Privacy Regulations
• SPAM Act
• Content Calendar
• Brand Guidelines
• Social Trends

Tools & Technologies

• CapCut
• TikTok
• Reels
• Meta Business Suite
• Hootsuite
• Later
• Microsoft Office
• Google Office