Digital Growth & Performance Strategist

Australian Wildlife Conservancy; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

Australian Wildlife Conservancy seeks a Digital Media and Performance Specialist to plan, manage and optimise paid media and SEO programs. You will drive awareness, audience growth and supporter acquisition by leveraging data-driven targeting and cross-channel strategies.

You will work with the Communications team and external agencies to improve performance across paid social, search and SEO, applying insights to maximise ROI.

Qualifications

• Bachelor's degree in Marketing or related field.
• Experience planning and optimizing paid media across Meta, Google Ads and LinkedIn.
• Strong SEO with keyword research and performance tracking.
• Experience managing external SEO/paid media agencies.
• Excellent analytical, reporting and stakeholder communication skills.

Responsibilities

• Plan, implement and optimize paid media campaigns.
• Develop integrated paid media strategies aligned with fundraising goals.
• Analyze campaign data and adjust tactics for ROI.
• Coordinate with Communications and external agencies.

Skills

Paid media planning

SEO strategy

Data analytics

Campaign ROI reporting

Stakeholder engagement

Agency management

Google Analytics GA4

Google Tag Manager

Meta Business Suite

Google Ads

Education

Bachelor's degree in Marketing or related field

Tools

GA4

Google Tag Manager

Meta Business Suite

Google Ads

Looker Studio

SEMrush

Ahrefs

Salesforce Marketing Cloud

Job description

Australian Wildlife Conservancy seeks a Digital Media and Performance Specialist to plan, manage and optimise paid media and SEO programs. You will drive awareness, audience growth and supporter acquisition by leveraging data-driven targeting and cross-channel strategies.

You will work with the Communications team and external agencies to improve performance across paid social, search and SEO, applying insights to maximise ROI.