Digital Marketing Manager

PharmaCare Group; Northern Beaches Council; On-site; AUD 90,000 - 120,000; Full time

Job summary

PharmaCare Group is seeking a hands-on Digital Marketing professional to manage campaigns end-to-end and coordinate with multiple stakeholders. You will optimise performance across channels, review analytics, and implement data-driven improvements while aligning with brand strategy.

The role requires a 4+ year track record in digital marketing within health/wellness and a strong ability to collaborate with brand, content, SEO, SEM, and internal teams.

Qualifications

• Bachelor's degree in Marketing or related field.
• 4+ years in digital marketing, health/ wellness preferred.
• Proficient in GA4, Google Ads, SEO, SEM, and social media.
• Strong communication and multi-tasking abilities.

Responsibilities

• Manage digital marketing activity across campaigns, always-on activity and key brand priorities.
• Support SEO and content strategies that improve brand visibility and discoverability.
• Deliver digital plans through an omnichannel approach across website, SEO, content, Google Ads, organic social, eDM and more.
• Coordinate website updates, landing pages, content requirements and campaign assets.
• Work with media agencies and internal teams to brief, review and optimise Google Ads activity.
• Support product content across Amazon platforms, including titles, descriptions and imagery.
• Manage organic social content strategy and mentor brand teams on planning and engagement.
• Review digital performance across GA4, Google Ads, organic social, eDM, website and reporting.
• Turn data into insights and practical recommendations.
• Support test-and-learn activity across creative, content, landing pages and audiences.

Skills

Campaign management

SEO & SEM

GA4 & analytics

Cross-functional collaboration

Project management

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

GA4

Google Ads

GSC

Facebook Business Manager

CMS

Amazon Content

Job description

At PharmaCare, we are dedicated to enriching people's lives through improved health and wellness. As an Australian born and built success story we are proud of our heritage and remain a 100% Australian owned and family operated business. We have built on our success at home and now have sales and marketing operations around the globe, where we sell and market our well-known and trusted brands.

Our success comes from our performance led culture, and we want our people to succeed. We encourage ownership and integrity with an entrepreneurial flair. Based on the Northern Beaches we live the life we promote.

This is more than a job, it's a chance to be part of something bigger. At PharmaCare, your career can grow alongside brands that are trusted by millions.

Job Description

About the role

Reporting to the Head of Digital Marketing, this role suits a hands-on digital marketer who can manage campaigns end-to-end, coordinate stakeholders, review performance, and keep digital activity moving across multiple channels. You will work closely with brand, content, organic social, SEM, SEO, AI discovery, eDM, website, media agency and internal digital teams to ensure campaigns are delivered on time, aligned to strategy, and optimised for performance.

• Manage digital marketing activity across campaigns, always-on activity and key brand priorities.
• Support SEO and content strategies that improve brand visibility, ranking and discoverability across Google, AI-powered search, answer engines and emerging digital discovery platforms.
• Support the delivery of digital plans through an omnichannel approach across website, SEO, content, Google Ads, organic social, eDM, Amazon content and other key digital touchpoints.
• Coordinate website updates, landing pages, content requirements and campaign assets.
• Work with media agencies and internal teams to brief, review and optimise Google Ads activity.
• Support the optimisation of product content across Amazon platforms, including product titles, descriptions, imagery, A+ content and keyword alignment.
• Managing organic social content strategy and mentoring brand with planning, community engagement and performance review.
• Review digital performance across GA4, Google Ads, organic social, eDM, website and reporting.
• Turn data into clear insights and practical recommendations.
• Support test-and-learn activity across creative, content, landing pages, audience targeting, organic social, eDM and content.
• Manage timelines, briefs, approvals and stakeholder communication.
• Ensure all digital activity is accurate, compliant, on-brand and aligned to campaign objectives.
• Help improve digital processes, reporting standards and campaign delivery.

Full time in office role based in Warriewood on Sydney's Northern beaches.

Desired Skills and Experience

About you

• Bachelor's degree in Marketing, Advertising, Communications orrelated field
• 4+ years experience in digital marketing, preferably in the health and wellness industry or a related field
• In-depth knowledge of (and ability to execute) digital marketing channels, including AI discovery, SEO, SEM, organic social, email marketing and content marketing
• Excellent communication and interpersonal skills to collaborate with cross functional teams and external agency partners in a fast-paced environment
• Strong project management skills with ability to multi-task and prioritise to ensure quality delivery & meeting deadlines
• Proactive, can-do attitude and passion for digital marketing
• Proficiency in using digital marketing tools and platforms such as GA4, GSC, Google Ads, Facebook Business Manager, email marketing software, and CMS.