Marketing Coordinator, Paid Social & Content

American Express; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

American Express is seeking a campaign-focused Digital Marketing Specialist to support planning, execution and optimisation of paid social, direct media and other priority channels. You will own day-to-day campaign management, coordinate timelines and assets, and partner with agencies and internal teams to drive acquisition and measurement.

You will work with analytics and creatives to optimise assets and ensure timely delivery of campaigns, reporting, and continuous improvement across

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Media or a related discipline.
• Passion for marketing, media and understanding how paid channels contribute to business growth.
• Excellent written and verbal communication skills, with strong attention to detail.
• Strong organisational and project management skills, with the ability to manage multiple priorities and deadlines.
• Ability to build effective working relationships across a diverse group of stakeholders, agencies and partners.
• Curious, analytical and comfortable using data and insights to inform decision-making and optimisation opportunities.
• Demonstrated ability to take ownership of workstreams and drive outcomes in a fast-paced environment.
• Adaptable and resilient, with the ability to respond to changing business priorities.
• Proactive, solutions-oriented mindset with a willingness to learn and continuously develop new skills.
• Collaborative team player who enjoys working in a supportive, high-performing environment.
• Experience across digital marketing, paid media, social media, content marketing or agency environments is advantageous but not essential.

Responsibilities

• Support the planning, execution and optimisation of paid social, direct media and other priority paid channel activity to drive consideration, conversion and acquisition outcomes.
• Own the day-to-day management of assigned campaigns, coordinating timelines, creative delivery, implementation requirements, campaign status and stakeholder communications.
• Act as a key point of contact for agency partners, publishers and internal teams, proactively managing queries and escalating strategic decisions when required.
• Execute end-to-end acquisition campaigns, from briefing and implementation through to tracking, tagging, measurement and reporting.
• Work closely with the Paid Search and Programmatic teams to ensure paid channel activity is integrated and delivering against objectives.
• Support budget management processes, including media tracking, reconciliations and invoicing.
• Partner with the Creative Team and agency partners to develop and optimise assets that drive engagement and conversion.
• Lead the day-to-day delivery of content initiatives, including customer sourcing, approvals, publisher coordination and paid media implementation.
• Build strong relationships with publishers and platform partners, keeping up to date with emerging opportunities, products and capabilities.
• Work closely with Analytics partners to support campaign measurement, attribution and performance reporting.
• Monitor campaign and creative performance, identify trends and optimisation opportunities, and contribute to continuous improvement initiatives.
• Support the launch of new campaigns, products and offers by ensuring all media, tracking and measurement requirements are delivered accurately and on time.

Skills

Digital marketing

Paid media

Campaign management

Stakeholder management

Data analysis

Communication

Education

Bachelor's degree in Marketing/Business/Communications/Media

Tools

Google Analytics

Facebook/Instagram Ads

LinkedIn Ads

Excel

Job description

Reporting to the Assistant Manager, Direct Media & Content, you will:

Support the planning, execution and optimisation of paid social, direct media and other priority paid channel activity to drive consideration, conversion and acquisition outcomes

Own the day-to-day management of assigned campaigns, coordinating timelines, creative delivery, implementation requirements, campaign status and stakeholder communications

Act as a key point of contact for agency partners, publishers and internal teams, proactively managing queries, identifying risks and escalating strategic decisions where required

Execute end-to-end acquisition campaigns, from briefing and implementation through to tracking, tagging, measurement and reporting

Work closely with the Paid Search and Programmatic teams to ensure paid channel activity is integrated, aligned and delivering against broader acquisition objectives

Support budget management processes, including media tracking, reconciliations and invoicing

Partner with the Creative Team and agency partners to develop and optimise assets that drive engagement, consideration and conversion across channels

Lead the day-to-day delivery of content initiatives, including customer sourcing, approvals, publisher coordination and paid media implementation

Build strong relationships with publishers and platform partners, keeping up to date with emerging opportunities, products and capabilities

Work closely with Analytics partners to support campaign measurement, attribution and performance reporting

Monitor campaign and creative performance, identify trends and optimisation opportunities, and contribute to continuous improvement initiatives

Support the launch of new campaigns, products and offers by ensuring all media, tracking and measurement requirements are delivered accurately and on time

RESPONSIBILITIES

• Support the planning, execution and optimisation of paid social, direct media and other priority paid channel activity to drive consideration, conversion and acquisition outcomes

• Own the day-to-day management of assigned campaigns, coordinating timelines, creative delivery, implementation requirements, campaign status and stakeholder communications

• Act as a key point of contact for agency partners, publishers and internal teams, proactively managing queries, identifying risks and escalating strategic decisions where required

• Execute end-to-end acquisition campaigns, from briefing and implementation through to tracking, tagging, measurement and reporting

• Work closely with the Paid Search and Programmatic teams to ensure paid channel activity is integrated, aligned and delivering against broader acquisition objectives

• Support budget management processes, including media tracking, reconciliations and invoicing

• Partner with the Creative Team and agency partners to develop and optimise assets that drive engagement, consideration and conversion across channels

• Lead the day-to-day delivery of content initiatives, including customer sourcing, approvals, publisher coordination and paid media implementation

• Build strong relationships with publishers and platform partners, keeping up to date with emerging opportunities, products and capabilities

• Work closely with Analytics partners to support campaign measurement, attribution and performance reporting

• Monitor campaign and creative performance, identify trends and optimisation opportunities, and contribute to continuous improvement initiatives

• Support the launch of new campaigns, products and offers by ensuring all media, tracking and measurement requirements are delivered accurately and on time

QUALIFICATIONS

About You

• Bachelor's degree in Marketing, Business, Communications, Media or a related discipline

• Passion for marketing, media and understanding how paid channels contribute to business growth

• Excellent written and verbal communication skills, with strong attention to detail

• Strong organisational and project management skills, with the ability to manage multiple priorities and deadlines simultaneously

• Ability to build effective working relationships across a diverse group of stakeholders, agencies and partners

• Curious, analytical and comfortable using data and insights to inform decision‑making and optimisation opportunities

• Demonstrated ability to take ownership of workstreams and drive outcomes in a fast‑paced environment

• Adaptable and resilient, with the ability to respond to changing business priorities

• Proactive, solutions‑oriented mindset with a willingness to learn and continuously develop new skills

• Collaborative team player who enjoys working in a supportive, high‑performing environment

• Experience across digital marketing, paid media, social media, content marketing or agency environments is advantageous but not essential