Digital Marketing Analyst / Coordinator

Response Centre; City of Melbourne; On-site; AUD 70,000 - 90,000; Full time

Job summary

Response Centre in Scoresby, Australia, seeks a digital performance analyst to optimise online presence across Google Analytics, SEO and social media campaigns. You will collaborate with sales, account management, marketing, and technical support to implement data-driven improvements.

You will report on analytics, propose optimization strategies, and share knowledge across teams to ensure high-quality online experiences. This is an in-office, full-time role based in Scoresby with no remote work.

Qualifications

• Experience in digital performance analytics and improving online presence.
• Ability to translate data into actionable recommendations for non-technical stakeholders.
• Strong communication and collaboration across sales, marketing and technical teams.

Responsibilities

• Oversee Google Analytics and develop reports to improve results.
• Analyse SEO performance and identify gaps to lift visibility.
• Evaluate marketing campaigns for effectiveness and reach.
• Work with teams to optimise Meta Ads and social media campaigns.
• Ensure website performance, UX, links and load times meet standards.
• Educate colleagues on basic fixes for social media and web platforms.

Skills

Digital analytics

Stakeholder communication

Cross-functional collaboration

Content performance optimization

Education

Marketing/IT or digital technology qualification

Tools

Google Analytics

Meta Ads

SEO tools

Job description

Responsibilities will include:

We are an Australian owned company that has well established brands, focused predominantly on female consumers. These brands are sold through major retailers and chains all over Australia.

We are looking to add a new resource to our business who will focus on our digital and social media effectiveness and ensure we are adapting quickly to the market and using the best tools and strategies possible to grow our online presence.

The role will cover a wide range of areas and you will work collaboratively with sales, account management, marketing, technical support and management.

Overseeing google analytics and developing reports and strategies to improve results

Analysing SEO performance and identifying gaps / improvements / suggestions to lift visibility

Examining marketing campaigns to determine effectiveness and penetration

Working with teams to produce better quality adverts, Meta ads, Facebook and social media campaigns

Ensuring the quality of the website performance including user interface and back end functions eg links, page prominence, time on page and other functional performance areas

Teaching other users how to do simple fixes to ensure all social media and web platforms are used effectively

This is a full time, permanent role based in the office in Scoresby. There is no work from home in this role as we need to work collaboratively, and efficiently to respond quickly to the market.

To be successful you will need to have qualifications in marketing, IT or in digital technology. You will be experience in digital performance analytics, user interface experiences, a variety of social media platforms and website performance requirements.

You also need to be a good communicator who is able to communicate issues, ideas and performance improvements to both technical and non-technical people, and not afraid to give your opinion and lend your expertise to decisions.

The company has a great history of working together to achieve great things and has a strong culture of quality products and great customer care.