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RAA seeks a Digital Insights Analyst to translate digital data into business insights, shaping AI-enabled analytics and guiding decisions. You will turn website and campaign data into actionable recommendations for marketing and product teams, and lead the growth of Claude-based BI for stakeholders to access trusted insights.
With 3+ years in digital analytics, you’ll communicate clearly, coach non-technical users, and advance data storytelling while upholding privacy principles and testing best
Challenge yourself and make a difference – it all starts here. We’re looking for a Digital Insights Analyst who is a subject matter expert in analytics and reporting, can manage and interpret data, explain it to non-technical business teams in order to drive commercial outcomes, and has the personal acumen to manage expectations in a fast-paced environment.
Reporting to the Digital Insights Manager as part of our Marketing Membership & Community team, you’ll turn RAA’s digital marketing and product analytics into clear, actionable insights. You’ll work out what drives people to our website, evaluate and measure our digital marketing campaigns and their reach, and make recommendations to improve how members interact with our digital channels and products. You’ll also lead the growth of our AI-enabled business intelligence capability, using Claude so stakeholders can access trusted insights for themselves.
You will be a confident communicator and curious problem-solver who enjoys turning data into decisions. We are also looking for:
Established in 1903, RAA has grown up alongside South Australia - and for more than 120 years, the community has trusted us to have their back. Known for our iconic road service and insurance, we now support over 840,000 members across travel, solar and battery solutions, EV charging and more. And we don’t just deliver services, we stand up for what matters, advocating for safety, wellbeing and a stronger future for our state.
Our purpose is simple: be better for our members and better for our community. Guided by our values — Member Obsessed, Doing the Right Thing, Delivering Together and Courageously Challenging. We’re one of SA’s most trusted brands and largest employers. We’re on a mission to be the #1 employer of choice, creating an inclusive, supportive workplace where our people feel empowered to make a real difference, every day.
We believe in rewarding our people for the work they do. As part of the RAA team, you'll enjoy:
We’re committed to a diverse, inclusive workplace where everyone is valued for their unique contributions. We welcome applications from people of all ages and backgrounds, including people living with disability, First Nations Peoples, LGBTIQA+ community members, and people from culturally diverse backgrounds.