Digital Director (Paid Social+Programmatic)

Searchability®; Melbourne; On-site; AUD 113,000 - 138,000; Full time

Job summary

Searchability® is seeking a Digital Director to lead digital strategy and campaign performance for one key client account. The role focuses on paid social and programmatic media, driving strategy from planning to execution and optimisation.

You will translate campaign insights into clear recommendations, manage investment decisions, and foster strong client relationships while guiding the digital lead for the account.

Qualifications

• Experience across Paid Social and Programmatic advertising.
• Experience developing and executing digital strategies aligned with client objectives.
• Strong ability to translate data into strategic recommendations and reporting.

Responsibilities

• Lead digital strategy and campaign performance across one key client account.
• Own digital direction from strategy through execution and optimization.
• Build trusted client relationships and provide clear recommendations.

Skills

Paid Social

Programmatic

Digital Strategy

Performance Metrics

Client Relationships

Analytical Reporting

Presentation Skills

Tools

Meta

DV360

CM360

The Trade Desk

Job description

• Lead digital strategy and performance across one key client account
• Strong expertise across paid social, programmatic and digital strategy
• Up to $125K DOE

WHO WE ARE

We are working with an independent media agency with a hands-on approach to media strategy, planning and buying. With a focus on strong client partnerships and delivering meaningful outcomes, the team values fresh thinking, collaboration and a more personal approach to media.

As an independent agency, they offers an environment where people can take ownership, make an impact and grow without the layers of bureaucracy often found in larger networks.

WHAT YOU WILL BE DOING

As Digital Director, you will lead digital strategy and campaign performance across one key client account, with a strong focus on paid social and programmatic media. You will own the digital direction from strategy through to execution, bringing together channel expertise, audience insights and performance data to deliver effective, integrated campaigns. Working closely with the client and internal activation teams, you will identify opportunities to improve performance, refine media strategies and drive continuous optimisation across platforms including Meta, DV360 and CM360.

Combining strategic leadership with a strong understanding of hands-on media activation, you will guide campaign planning, performance analysis and investment decisions while building trusted client relationships. You will be the go-to digital lead for the account, translating campaign insights into clear recommendations and ensuring paid social and programmatic activity aligns with broader client objectives.

YOU WILL NEED

• Experience across Paid Social and Programmatic
• Strong expertise across paid social and programmatic advertising
• Experience developing and executing digital strategies aligned with client objectives
• Strong understanding of digital performance metrics, campaign optimisation and reporting
• Proven ability to build and maintain senior client relationships
• Confident communication and presentation skills, translating data into clear strategic recommendations
• Ability to manage digital strategy and delivery across a key client account

IT'S NICE TO HAVE

• Experience leading or mentoring digital team members
• Experience across major advertising platforms, including Meta, DV360 and The Trade Desk
• Experience identifying opportunities to improve campaign performance and grow existing client relationships