Public Relations Manager

Bega Group; Melbourne; Vor Ort; AUD 110.000 - 150.000; Vollzeit

Benefits dieser Stelle

Flexible working

Career development

Wellbeing programs

Employee benefits

Zusammenfassung

Bega Group is seeking a Public Relations Manager in Melbourne to shape and deliver earned media strategy for our iconic FMCG brands. You’ll lead campaigns within the PR & Social Media team, transforming insights into compelling stories and integrated communications that support commercial priorities.

Join a dynamic team working with well-known brands across marketing, brand, and business units. You’ll use data-driven approaches and emerging technologies to optimise campaigns and protect trust in

Qualifikationen

• Proven PR or communications experience in FMCG or consumer brands.
• Strong media relations and storytelling skills.
• Experience running end-to-end PR campaigns.
• Excellent stakeholder management and advisory abilities.
• Data-driven mindset with ability to use insights to improve campaigns.

Aufgaben

• Develop and deliver earned media campaigns aligned to brands.
• Lead end-to-end PR activity from planning to measurement.
• Build relationships with journalists, influencers, and partners.
• Provide PR counsel on reputational issues.
• Utilize insights and AI-enabled tools to enhance performance.

Kenntnisse

Media relations

Storytelling

Campaign management

Stakeholder management

Ausbildung

Bachelor's degree in Communications or related field

Tools

Media monitoring tools

Jobbeschreibung

If you are curious & creative, invested in not only your own success but also the growth of others, and believe in building the Great Australian Food Company, then you might be the one for us!

PR Manager, Melbourne

The Role

Join one of Australia’s most iconic FMCG businesses as our Public Relations Manager , helping shape the stories behind some of the country’s most trusted food and beverage brands.

Working within Bega Group’s PR & Social Media team, you’ll develop and deliver earned media and reputation-building activity that strengthens our brands, protects trust and supports our commercial priorities. You’ll transform strategy into standout campaigns, uncover compelling stories and help steer conversations that matter across brands Australians have grown up with.

The role offers the opportunity to work with some of Australia’s most recognised food and beverage brands, partnering with teams across brand, marketing, and the broader business to create compelling stories and integrated campaigns.

If you’re energised by creating work that earns attention, using insights and emerging technologies to drive impact, and working with a team that’s redefining modern communications, we’d love to hear from you.

Responsibilities

• Develop and deliver earned media and influencer campaigns that support Bega Group’s brands, reputation and commercial priorities.
• Lead the end-to-end execution of PR activity, from planning and content development through to delivery, measurement and optimisation.
• Build and manage strong relationships with journalists, influencers, agency partners and internal stakeholders.
• Provide trusted PR advice and manage media engagement, identifying opportunities while supporting issues and reputation management.
• Use insights, measurement and emerging technologies, including AI-enabled tools, to continuously improve campaign performance and ways of working.

About you

You are an experienced PR or communications professional who combines strong creative instincts with sound judgement and practical delivery skills. You know how to identify a strong story, navigate a fast-moving media environment and build trusted relationships across a complex organisation.

You will bring:

• Proven experience in PR or communications, ideally within FMCG, consumer brands or other fast-paced environments.
• Strong media relations, storytelling and content development skills, with the ability to create compelling narratives that earn attention.
• Demonstrated success delivering earned media, influencer and integrated communications campaigns.
• Excellent stakeholder management and communications counsel skills, with sound judgement in managing reputational and sensitive issues.
• Data-driven and commercially minded, using insights, measurement and industry knowledge to improve campaign performance and business outcomes.

Bega Group Story

Bega Group is home to many trusted and iconic food and beverage brands. Whetherit’sVEGEMITE on toast, aDareonthe go or a Zooper Dooper ona hot day-you’veprobably grownup enjoying the iconic products we proudly manufacture every day.

Our growth story of becoming a successful ASX 200 listed company with an annual turnoverin excess of$3 billionand approximately 4,000 employees, is made possible by our dedicated workforce who live and breathe our values every day. We have astrong regional focus and proudly support the communities where we work,liveand play.

At the Bega Group, we are proud of our heritage and will continue to build great opportunities to encourage our people to develop and thrive. Come and be a part of our success story as we continue to build The Great Australian Food Company through creating Great Food for a Better Future!

Life at Bega Group

Company culture and our values arevery importantto us. From flexible working arrangements and regular social catch ups,we’recommitted to fostering a supportive and agile work environment for our team.

• Join a dedicated,forward-thinkingand innovative culture
• Grow with us, through opportunities for career development and progression
• Contribute by giving back to your community through charities we partner with
• Access to mental and physical health programs through our wellbeing portal and programs
• Enjoy excellent employee benefits, including flexible working,purchasedleave options and salary continuance insurance

Applications

At Bega Group, diversity and inclusion is a business priority, we want everyone to be themselves regardless of their background, religion, sexual orientation, age or gender so we can truly reflect the customers and communities that we serve. No matter how you identify, we encourage talented people from all backgrounds, abilities, and identities to apply to work at the Bega Group.

We will accept applications from all people with the right to live and work in Australia.