AI-Driven Brand Marketing Specialist

Vittoria Food and Beverage; Sydney; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Staff discounts

Learning & development opportunities

End-to-end marketing experience

AI tools training and exposure

Supportive, collaborative team culture

Job summary

Vittoria Food & Beverage in Silverwater NSW is seeking a modern marketer who blends brand fundamentals with hands-on experience across social media, CRM, eCommerce and shopper marketing. You’ll lead campaigns from brief to evaluation and bring them to life across owned, paid and earned channels.

The role includes leading AI-enabled marketing, CRM/eDM planning, budget management, and coaching junior marketers as the business grows Vittoria Coffee, Santa Vittoria Mineral Water and Jarlsberg Cheese.

Qualifications

• Bachelor's degree in Marketing, Business or Commerce.
• Proven experience delivering integrated campaigns from brief to execution.
• Excellent project management with ability to handle multiple priorities.
• Strong ability to interpret campaign and consumer data to improve performance.
• Proven skills in briefing, presentations and stakeholder management.
• Experience using AI tools to enhance marketing effectiveness.
• Ability to balance creativity with strong attention to detail.

Responsibilities

• Assist and lead integrated campaigns from brief through to evaluation.
• Manage timelines, agencies and campaign delivery.
• Deliver campaigns across owned, paid and earned channels.
• Lead CRM and eDM planning and execution.
• Manage social content and community activity.
• Support eCommerce content and retailer media programs.
• Translate campaigns into Grocery and Foodservice activations.
• Develop creative briefs and customer-facing presentations.
• Manage campaign budgets and key suppliers.
• Support and coach junior marketers across projects.
• AI-enabled marketing planning and reporting improvements.
• Develop repeatable prompts, templates and best-practice playbooks.

Skills

Social media

CRM

eCommerce

Shopper marketing

Campaign management

Education

Bachelor's degree in Marketing/Business/Commerce

Tools

AI tools

Job description

Vittoria Food & Beverage in Silverwater NSW is seeking a modern marketer who blends brand fundamentals with hands-on experience across social media, CRM, eCommerce and shopper marketing. You’ll lead campaigns from brief to evaluation and bring them to life across owned, paid and earned channels.

The role includes leading AI-enabled marketing, CRM/eDM planning, budget management, and coaching junior marketers as the business grows Vittoria Coffee, Santa Vittoria Mineral Water and Jarlsberg Cheese.