Digital Analytics & Insights Strategist

National Australia Bank Ltd.; Victoria; On-site; AUD 90,000 - 130,000; Full time

Job summary

National Australia Bank Ltd. seeks an Digital Analytics Specialist | Insights Analyst to uncover drivers of performance across customer journeys and digital products. You will work with Product Owners to translate insights into value through experimentation and personalized experiences.

You will shape strategy, influence priorities and drive measurable business outcomes by analyzing data, building business cases and supporting roadmaps with data-driven recommendations.

Qualifications

• 3+ years' experience in analytics, digital insights or a related role.
• Experience with SQL, Excel and data visualization tools.
• Tertiary qualification in Business, Commerce, IT, Statistics or related discipline; postgraduate qualifications a plus.

Responsibilities

• Identify, size and influence opportunities to improve digital sales performance and customer outcomes.
• Maintain a prioritised backlog of actionable opportunities across journeys and products.
• Conduct deep-dive analysis to understand performance drivers and customer behaviour.
• Develop business cases, value assessments and performance improvement recommendations.
• Design audiences, segmentation and targeting opportunities to enhance engagement and conversion.
• Develop, maintain and enhance reporting frameworks, dashboards and artefacts.
• Establish measurement approaches and attribution frameworks.
• Partner with Product Owners, CRO Specialists and Martech stakeholders to diagnose issues and improve performance.

Skills

Analytics

Storytelling

Cross-functional collaboration

Business cases & value assessments

Root cause analysis

Education

Bachelor's or higher in Business, Commerce, IT or Statistics

Postgraduate qualifications

Tools

Adobe Analytics

Tealium

SQL

Excel

Data visualization tools

Job description

National Australia Bank Ltd. seeks an Digital Analytics Specialist | Insights Analyst to uncover drivers of performance across customer journeys and digital products. You will work with Product Owners to translate insights into value through experimentation and personalized experiences.

You will shape strategy, influence priorities and drive measurable business outcomes by analyzing data, building business cases and supporting roadmaps with data-driven recommendations.