Digital Optimisation Lead - Acquisition & Conversion

Commonwealth Bank; Sydney; On-site; AUD 140,000 - 200,000; Full time

Job summary

Commonwealth Bank is seeking a Digital Optimisation Manager to shape Essential Super customer journeys across the website, app, and NetBank. You will work with product, marketing, design and analytics to evolve roadmaps, prioritise backlogs and drive measurable improvements in acquisition, conversion and engagement.

You will apply customer insights and analytics to identify opportunities, build hypotheses, run experiments, and deliver outcomes that enhance customer journeys and digital

Qualifications

• Experience in digital journey optimisation, personalisation and experimentation.
• Strong analytical and problem-solving skills with data-driven decision making.
• Experience with Adobe Analytics, AEM, AEP and Target.
• Ability to own delivery and drive outcomes in a fast-paced environment.
• Strong communication and influencing skills across teams.
• Exposure to digital controls, risk and compliance understood.

Responsibilities

• Identify opportunities from customer insights and data to prioritise improvements.
• Establish baselines and measure performance using digital analytics to inform decisions.
• Develop and test hypotheses through experimentation and scale successful initiatives.
• Turn customer and business problems into measurable outcomes guiding product priorities.
• Design and build digital assets across journeys, campaigns and comms.
• Support squad delivery with tagging and measurement to quantify outcomes.
• Monitor performance and report insights to inform stakeholder decisions.
• Collaborate with squads in an Agile framework to deliver digital improvements.
• Stay abreast of market trends and digital innovation to lead top experiences.

Skills

Digital optimisation

Personalisation

Experimentation

Digital publishing

Analytical thinking

Ownership

Communication

Influencing

Risk awareness

Tools

Adobe Analytics

Adobe Experience Manager

Adobe Experience Platform

Adobe Target

Job description

Commonwealth Bank is seeking a Digital Optimisation Manager to shape Essential Super customer journeys across the website, app, and NetBank. You will work with product, marketing, design and analytics to evolve roadmaps, prioritise backlogs and drive measurable improvements in acquisition, conversion and engagement.

You will apply customer insights and analytics to identify opportunities, build hypotheses, run experiments, and deliver outcomes that enhance customer journeys and digital