Digital Optimisation & Growth Lead

Commonwealth Bank of Australia; Sydney; On-site; AUD 140,000 - 190,000; Full time

Job summary

Commonwealth Bank of Australia is seeking a Digital Optimisation Manager to shape and optimise Essential Super customer journeys across the CommBank website, the app and NetBank. You’ll work with product, marketing, design, analytics and engineering to prioritise and deliver measurable improvements in acquisition, conversion and engagement.

In this role you’ll develop hypotheses, run experiments, analyze outcomes and report on performance, using Adobe Analytics and other Adobe tools to drive

Qualifications

• Experience in digital journey optimisation, personalisation and experimentation.
• Strong analytical skills using performance data and insights.
• Familiarity with Adobe Analytics, AEM, AEP and Target.
• Ability to own outcomes in a fast-paced environment.

Responsibilities

• Identify opportunities from insights and prioritise them.
• Define and measure baselines, and inform product decisions.
• Design and build digital assets across journeys and campaigns.
• Collaborate across squads to ensure tagging and measurement.

Skills

Digital journey optimisation

Personalisation

Experimentation

Digital publishing

Tools

Adobe Analytics

Adobe Experience Manager

Adobe Experience Platform

Adobe Target

Job description

Commonwealth Bank of Australia is seeking a Digital Optimisation Manager to shape and optimise Essential Super customer journeys across the CommBank website, the app and NetBank. You’ll work with product, marketing, design, analytics and engineering to prioritise and deliver measurable improvements in acquisition, conversion and engagement.

In this role you’ll develop hypotheses, run experiments, analyze outcomes and report on performance, using Adobe Analytics and other Adobe tools to drive