Digital Analytics Specialist | Insights Analyst

NAB; Melbourne; On-site; AUD 98,000 - 145,000; Full time

Job summary

NAB in Melbourne seeks a Digital Analytics Specialist | Insights Analyst to turn data into actionable insights shaping digital sales strategy, prioritisation and commercial outcomes. You will partner with Product Owners to uncover drivers of performance across customer journeys and digital products.

Through deep analysis, audience insights and performance diagnostics, you’ll influence priorities, support experimentation strategies and drive measurable business outcomes for NAB’s digital

Qualifications

• Experience with Adobe Analytics and Tealium or similar tools is essential.
• 3+ years' experience in analytics, digital insights, customer analytics or a similar role.
• Experience working within digital, marketing, personalisation, optimisation or customer journey environments.
• Advanced data analysis skills, including experience with SQL, Excel and data visualisation tools.
• Understanding of segmentation, targeting, attribution, modelling and KPI development.

Responsibilities

• Identify, assess and quantify opportunities to improve digital sales performance and customer outcomes.
• Maintain a prioritised backlog of actionable, value‑assessed opportunities across customer journeys and products.
• Conduct deep-dive analysis to understand performance drivers, customer behaviour and commercial outcomes.
• Influence prioritisation and roadmap decisions through data‑driven insights and business cases.
• Design and support personalisation and experimentation strategies to generate measurable learnings.
• Define audiences, segmentation strategies and targeting opportunities that improve customer engagement and conversion.

Skills

Adobe Analytics

Tealium

SQL

Excel

Data viz

Storytelling

Stakeholder influence

Agile

Education

Bachelor's degree in Business/Commerce/IT/Statistics or related

Postgraduate qualifications

Job description

• Turn data into actionable insights that shape digital sales strategy, prioritisation and commercial outcomes
• Identify, size and influence opportunities to improve customer journeys, conversion performance and digital experiences
• Partner with Product Owners and journey teams to understand not just what is happening, but why, and what actions will create value

• Turn data into actionable insights that shape digital sales strategy, prioritisation and commercial outcomes
• Identify, size and influence opportunities to improve customer journeys, conversion performance and digital experiences
• Partner with Product Owners and journey teams to understand not just what is happening, but why, and what actions will create value

Our people are customer obsessed. They work in close partnership to prioritise customer needs and deliver exceptional outcomes. This collaborative mindset enables innovation and builds enduring customer relationships supporting our ambition to be the most customer‑centric company in Australia and New Zealand.

As an Digital Analytics Specialist | Insights Analyst you'll be part of the Digital Sales team, working closely with Product Owners to uncover the drivers of performance across customer journeys and digital products. While Trading & Performance teams focus on what is happening, you'll focus on why it is happening, what actions should be taken and what impact those actions deliver. Through deep analysis, experimentation, audience insights and performance diagnostics, you'll play a key role in shaping strategy, influencing priorities and driving measurable business outcomes.

Each day, you’ll go above and beyond to:

• Identify, assess and quantify opportunities to improve digital sales performance and customer outcomes
• Maintain a prioritised backlog of actionable, value-assessed opportunities across customer journeys and products
• Conduct deep-dive analysis to understand performance drivers, customer behaviour and commercial outcomes
• Review historical learnings, experiment results and external best practice to inform future opportunities and recommendations
• Influence prioritisation and roadmap decisions through data-driven insights and business cases
• Design and support personalisation and experimentation strategies to generate meaningful and measurable learnings
• Define audiences, segmentation strategies and targeting opportunities that improve customer engagement and conversion
• Develop, maintain and enhance reporting frameworks, dashboards and analysis artefacts
• Establish and maintain robust measurement approaches, attribution frameworks and success metrics
• Partner with Product Owners, CRO Specialists, Analytics teams and Martech stakeholders to diagnose issues and improve performance
• Maintain high standards across insights, analytics, measurement, reporting and documentation practices
• Contribute to broader strategic initiatives through analysis, opportunity assessment and value realisation reporting

We're looking for the best and brightest to deliver the best for our customers. You'll need:

• Experience with Adobe Analytics and Tealium or similar tools is essential
• 3+ years' experience in analytics, digital insights, customer analytics or a similar role
• Experience working within digital, marketing, personalisation, optimisation or customer journey environments
• Strong analytical and problem-solving capability, with the ability to identify opportunities and translate insights into actions
• Experience developing business cases, value assessments and performance improvement recommendations
• Advanced data analysis skills, including experience with SQL, Excel and data visualisation tools
• Experience working with digital analytics, personalisation, experimentation or customer data platforms
• Understanding of segmentation, targeting, attribution, modelling and KPI development
• Strong storytelling and communication skills, with the ability to influence stakeholders through data and insights
• Commercial acumen and the ability to connect customer behaviour to business outcomes
• Experience partnering with cross-functional stakeholders in agile or product-led environments
• Understanding of SEO, SEM, paid media and digital marketing ecosystems highly regarded
• Financial services experience highly desirable
• Tertiary qualification in Business, Commerce, IT, Statistics or a related discipline
• Postgraduate qualifications highly regarded

A diverse and inclusive workplace works better for everyone. We know that our people make us who we are. That's why we have built a culture of equity and respect – where everyone feels valued and appreciated for being their authentic selves. In partnership with our multiple Employee Resource Groups (ERGs) we continue to foster an inclusive environment, where all NAB colleagues’ unique backgrounds and identities are understood, respected and celebrated. We are committed to providing an environment where you can work your way.