Digital Analytics & Insights Lead for Growth

NAB; Melbourne; On-site; AUD 98,000 - 145,000; Full time

Job summary

NAB in Melbourne seeks a Digital Analytics Specialist | Insights Analyst to turn data into actionable insights shaping digital sales strategy, prioritisation and commercial outcomes. You will partner with Product Owners to uncover drivers of performance across customer journeys and digital products.

Through deep analysis, audience insights and performance diagnostics, you’ll influence priorities, support experimentation strategies and drive measurable business outcomes for NAB’s digital

Qualifications

• Experience with Adobe Analytics and Tealium or similar tools is essential.
• 3+ years' experience in analytics, digital insights, customer analytics or a similar role.
• Experience working within digital, marketing, personalisation, optimisation or customer journey environments.
• Advanced data analysis skills, including experience with SQL, Excel and data visualisation tools.
• Understanding of segmentation, targeting, attribution, modelling and KPI development.

Responsibilities

• Identify, assess and quantify opportunities to improve digital sales performance and customer outcomes.
• Maintain a prioritised backlog of actionable, value‑assessed opportunities across customer journeys and products.
• Conduct deep-dive analysis to understand performance drivers, customer behaviour and commercial outcomes.
• Influence prioritisation and roadmap decisions through data‑driven insights and business cases.
• Design and support personalisation and experimentation strategies to generate measurable learnings.
• Define audiences, segmentation strategies and targeting opportunities that improve customer engagement and conversion.

Skills

Adobe Analytics

Tealium

SQL

Excel

Data viz

Storytelling

Stakeholder influence

Agile

Education

Bachelor's degree in Business/Commerce/IT/Statistics or related

Postgraduate qualifications

Job description

NAB in Melbourne seeks a Digital Analytics Specialist | Insights Analyst to turn data into actionable insights shaping digital sales strategy, prioritisation and commercial outcomes. You will partner with Product Owners to uncover drivers of performance across customer journeys and digital products.

Through deep analysis, audience insights and performance diagnostics, you’ll influence priorities, support experimentation strategies and drive measurable business outcomes for NAB’s digital