Destination Marketing & Trade Leader

Mackay Tourism; Mackay Regional; On-site; AUD 95,000 - 130,000; Full time

Job summary

Mackay Tourism seeks a Marketing and Communications leader to drive destination marketing, trade development and stakeholder engagement for the Mackay Isaac region. You will lead program development, brand alignment and budget stewardship while guiding a small team.

You will coordinate partnerships with industry bodies, manage channels including social media and web, and represent MIT at trade events, ensuring initiatives deliver measurable outcomes.

Qualifications

• Experience in destination marketing, trade development and communications.
• Ability to lead the development and implementation of marketing programs and strategies.
• Experience managing external contractors or agencies.
• Experience managing marketing channels including social media, websites, EDMs and paid advertising.
• Experience in financial and project management.

Responsibilities

• Lead the development, implementation and evaluation of MIT's annual destination marketing program.
• Oversee external contractors or agencies to ensure campaigns are on time, on brand and within budget.
• Manage MIT's destination marketing channels and programs (social media, website, blogs, EDMs, paid advertising).
• Coordinate cooperative marketing partnerships with industry and stakeholders.
• Maintain relationships with industry stakeholders such as DETSI, TEQ, QTIC and similar.
• Oversee corporate, member and consumer communications including newsletters, media releases and stakeholder updates.
• Lead the delivery of MIT's Trade Readiness program and engagement with Trade Ready operators and industry partners.
• Develop and maintain trade assets, including manuals and trade-facing content.
• Represent MIT at trade events and lead delegations, including ATE.

Skills

Destination marketing

Trade development

Project management

Stakeholder engagement

Leadership

Job description

Mackay Tourism seeks a Marketing and Communications leader to drive destination marketing, trade development and stakeholder engagement for the Mackay Isaac region. You will lead program development, brand alignment and budget stewardship while guiding a small team.

You will coordinate partnerships with industry bodies, manage channels including social media and web, and represent MIT at trade events, ensuring initiatives deliver measurable outcomes.