Trade Engagement and Distribution Development Director

Tourism & Events Queensland; Brisbane; On-site; AUD 250,000 - 320,000; Full time

Job summary

Tourism & Events Queensland, Fortitude Valley, Brisbane, seeks a Trade Engagement and Distribution Development Director to lead TEQ's global travel trade strategy and distribution development. The role grows Queensland’s visitor economy by strengthening international partnerships and expanding distribution of experiences into key markets ahead of Brisbane 2032.

You will lead a high‑performing team, manage budgets and KPIs, coordinate with Tourism Australia and regional partners, and oversee

Qualifications

• Experience leading teams across cultures in a global tourism environment.
• Extensive knowledge of global product distribution and sales strategies.
• Understanding support for travel trade distribution partners.
• Strong analytical, strategic thinking and project management skills.
• Exceptional written communication and stakeholder advisory abilities.
• Financial acumen with budgets, reforecasting and governance.

Responsibilities

• Develop and oversee TEQ's Travel Trade Engagement and Distribution Development Strategy and annual operating plan.
• Lead the delivery of TEQ's global travel trade events, distribution missions and engagement calendar.
• Direct global travel trade communications, CRM, training and development programs for partner engagement.
• Lead the media and travel trade familiarisation function and the scaled-up international program for Brisbane 2032.
• Build strategic relationships across TEQ, Tourism Australia, RTOs and industry partners.
• Lead and develop a high-performing cross-cultural team while managing budgets, resources, risk, governance and KPIs.

Skills

Global partnerships

Team leadership

Strategic planning

Travel trade sales

Stakeholder management

Job description

Trade Engagement and Distribution Development Director

Tourism & Events Queensland – Fortitude Valley QLD

Tourism and Events Queensland (TEQ) is a statutory body of the Queensland Government and the State’s lead tourism marketing, destination and experience development and major events agency.

TEQ’s vision is to inspire a global desire for Queensland by showcasing its unique identity through bold world-class marketing and events – driving travellers to choose our state and deepening pride in the place we call home.

About the role

The Travel Trade Engagement and Distribution Development Director will provide strategic leadership for TEQ's global travel trade engagement and distribution development operations. This role is responsible for growing Queensland’s visitor economy by strengthening global travel trade partnerships and expanding the distribution of Queensland tourism experiences into key international and domestic markets. Leading TEQ’s travel trade engagement and cooperative marketing portfolio, the role oversees major travel trade events and missions, distribution development programs, and industry capability initiatives that connect Queensland tourism operators with global buyers, increase product visibility, and drive visitation, expenditure, and revenue across the state.

Working closely with Tourism Australia, Regional Tourism Organisations, industry partners and TEQ’s global market teams, the Director ensures travel trade investment aligns with organisational and destination priorities. The role also leads TEQ’s international media and travel trade familiarisation program, managing a specialist team to showcase Queensland’s world-class tourism experiences to global audiences. With Brisbane 2032 on the horizon, this position will play a pivotal role in scaling international engagement opportunities and positioning Queensland as a leading destination on the world stage.

• Develop and oversee TEQ's Travel Trade Engagement and Distribution Development Strategy, Famil Global Program Strategy and annual operating plan, including performance reporting.
• Lead the delivery of TEQ's global travel trade events, distribution missions and engagement calendar, including the Australian Tourism Exchange and other key industry events.
• Direct global travel trade communications, CRM, training, education and development programs that strengthen partner engagement and build the international sales capability of Queensland tourism operators.
• Lead the media and travel trade familiarisation function and the scaled-up international program supporting Queensland's positioning in the lead-up to the Brisbane 2032 Olympic and Paralympic Games.
• Build strategic relationships across TEQ, Tourism Australia, Regional Tourism Organisations, industry associations, travel trade partners and Queensland tourism operators to maximise outcomes for the visitor economy.
• Lead and develop a high-performing, cross-cultural team while managing budgets, resources, risk, governance and delivery against agreed priorities and KPIs.

For further information on the role please access theTravel Trade Engagement and Distribution Development Directorposition description.

For this role, we will consider your:

• Demonstrated experience leading teams and working effectively across cultures in a global tourism environment.
• Extensive knowledge of global tourism product distribution, commercial sales strategies and Queensland tourism products.
• Demonstrated understanding of, and experience supporting, the needs of travel trade distribution partners.
• Strong analytical, strategic thinking, forward planning and complex project management skills, with the ability to manage competing deadlines.
• Exceptional written communication, attention to detail and the ability to build strong relationships and provide timely, effective advice to internal and external stakeholders.
• Demonstrated financial acumen, including managing multiple budgets, reforecasting, reporting and fiscal governance.

Learn more about working at TEQ, our employee benefits and what to expect during our recruitment process in our Candidate Information Kit.