Marketing and Trade Lead

Mackay Tourism; Mackay Regional; On-site; AUD 95,000 - 130,000; Full time

Job summary

Mackay Tourism seeks a Marketing and Communications leader to drive destination marketing, trade development and stakeholder engagement for the Mackay Isaac region. You will lead program development, brand alignment and budget stewardship while guiding a small team.

You will coordinate partnerships with industry bodies, manage channels including social media and web, and represent MIT at trade events, ensuring initiatives deliver measurable outcomes.

Qualifications

• Experience in destination marketing, trade development and communications.
• Ability to lead the development and implementation of marketing programs and strategies.
• Experience managing external contractors or agencies.
• Experience managing marketing channels including social media, websites, EDMs and paid advertising.
• Experience in financial and project management.

Responsibilities

• Lead the development, implementation and evaluation of MIT's annual destination marketing program.
• Oversee external contractors or agencies to ensure campaigns are on time, on brand and within budget.
• Manage MIT's destination marketing channels and programs (social media, website, blogs, EDMs, paid advertising).
• Coordinate cooperative marketing partnerships with industry and stakeholders.
• Maintain relationships with industry stakeholders such as DETSI, TEQ, QTIC and similar.
• Oversee corporate, member and consumer communications including newsletters, media releases and stakeholder updates.
• Lead the delivery of MIT's Trade Readiness program and engagement with Trade Ready operators and industry partners.
• Develop and maintain trade assets, including manuals and trade-facing content.
• Represent MIT at trade events and lead delegations, including ATE.

Skills

Destination marketing

Trade development

Project management

Stakeholder engagement

Leadership

Job description

The purpose of the role is to lead Mackay Isaac Tourism's (MIT) destination and other marketing, trade development and communications functions to enable MIT to undertake its primary role to market the Mackay Isaac destination.

Key responsibilities

Lead the development, implementation and evaluation of MIT's annual destination marketing program, including brand marketing, campaign activities, and tactical promotions

Oversee the work of external contractors or agencies to ensure campaign activity is delivered on time, on brand and within budget

Manage MIT's destination marketing channels and programs, including oversight of social media, websites, blogs, EDMs, paid advertising and content creation

Ensure all marketing activities align with MIT's brand position and regional destinations strategy

Coordinate cooperative marketing partnerships with industry and stakeholders

Maintain productive relationships with relevant industry stakeholders, including DETSI, TEQ, QTIC and the like

Oversee corporate, member and consumer communications including newsletters and EDMs, media releases, promotional publicity and stakeholder updates

Act as primary contact for funding partners 7/7+, SCA and QRT as marketing partners, including negotiating annual partnership agreements

Lead the delivery of MIT's Trade Readiness program, including coordination with external agencies

Manage communication and engagement with Trade Ready operators and industry partners, including ITOs, OTAs, wholesalers and other trade contacts

Develop and maintain trade assets, including the Mackay Isaac Trade Manual, sample itineraries, product sheets, and trade-facing digital content

Lead the delivery of the annual Mackay Isaac regional tourism awards, including nomination and judging processes

Represent MIT and lead delegations at trade events, including annual ATE

Ensure financial budget for allocated projects is managed within organisation guidelines and policy

Provide leadership and supervision of the Marketing and Communications Officer including oversight of workplan and performance

Prepare reports, partner updates and performance insights as required for marketing, trade and communications for partner reporting and funding acquittal

Represent MIT at assigned meetings, activities and events

Contribute positively to workplace culture and uphold workplace health and safety requirements

About you

Experience in destination marketing, trade development and communications

Ability to lead the development and implementation of marketing programs and strategies

Experience managing external contractors or agencies

Experience managing marketing channels including social media, websites, EDMs and paid advertising

Experience in trade readiness and engagement with industry partners

Experience in financial and project management

Experience in staff supervision and leadership

Ability to represent an organisation at trade events and industry meetings