Destination Marketing Lead: Campaigns & Content

Bundaberg Tourism; Bundaberg; On-site; AUD 65,000 - 85,000; Full time

Job summary

Bundaberg Tourism is seeking a Marketing Executive to help turn our marketing strategy into campaigns, compelling content and coordinated activity that inspires visitors to discover more of the Bundaberg Region.

This hands-on role covers campaigns, digital channels, content, partners, events and reporting, ensuring activity is integrated, accurate and delivered on time. The role is based at Bundaberg Tourism’s corporate office in East Bundaberg.

Qualifications

• Experience coordinating marketing campaigns, content, events or digital channels.
• Strong project coordination and organisational skills.
• Excellent writing, editing and proofreading ability.
• Experience with websites, EDM platforms, content calendars, social scheduling and analytics.

Responsibilities

• Coordinate integrated destination marketing campaigns and content.
• Manage campaign schedules, assets, approvals, partners and production workflows.
• Coordinate our destination website, EDM program, content calendar and other digital channels.
• Maintain the regional events calendar and supporting priority regional events.
• Coordinate approved corporate communications activity.
• Work with tourism operators, partners, suppliers and specialist contractors.
• Monitor website, campaign, SEO and analytics performance.
• Use analytics and audience insights to identify opportunities for improvement.
• Coordinate media familiarisations and influencer activity.
• Maintain strong campaign reporting, records and evidence.

Skills

Campaign coordination

Project management

Writing & editing

Digital analytics

SEO/AEO knowledge

Partner collaboration

Tools

CMS/website management

SEO tools

Analytics platforms

EDM platforms

Job description

Bundaberg Tourism is seeking a Marketing Executive to help turn our marketing strategy into campaigns, compelling content and coordinated activity that inspires visitors to discover more of the Bundaberg Region.

This hands-on role covers campaigns, digital channels, content, partners, events and reporting, ensuring activity is integrated, accurate and delivered on time. The role is based at Bundaberg Tourism’s corporate office in East Bundaberg.