Demand Generation Manager

Macquarie Technology Group; Sydney; On-site; AUD 120,000 - 160,000; Full time

Job summary

Macquarie Telecom is seeking a high-energy Demand Generation Manager to shape go-to-market activity and drive revenue-focused campaigns across sales, channel and product. The role offers autonomy to test ideas and leverage AI-powered marketing tools in a fast-growing environment.

The ideal candidate has hands-on experience in demand generation and lead generation with a strong commercial mindset, capable of translating strategy into measurable business outcomes and campaigns that land with the

Responsibilities

• Develop and execute multi-channel demand generation strategies to grow pipeline and revenue.
• Lead end-to-end delivery of campaigns including ABM, events, thought leadership and digital.
• Collaborate with Sales, Channel and Product to align campaigns with business objectives.
• Ensure clear lead qualification criteria and smooth handoffs to Sales.

Job description

1mo ago , from Macquarie Technology Group

There’s something special about working for a company like Macquarie Telecom. We’re not the biggest in the industry, where you’re just a number. We’re not tiny enough that you’ve never heard of us. We’re in that sweet spot where we’re strong enough to punch above our weight. And we definitely do! Because of this, you have the opportunity to make a difference.

The Opportunity

We are looking for a high-energy, impact-focusedDemand Generation Managerto join our high-performing team during a period of strong growth and opportunity.

You will shape go-to-market activity, collaborating across sales, channel and product to bring campaigns to life and ensure they land with the right audience at the right time. You'll work closely with Sales to deliver revenue-focused campaigns, with the autonomy to introduce new ideas and leverage AI-powered marketing tools. This is a unique opportunity to make a tangible impact while accelerating your career growth.

The ideal candidate will bring hands-on experience across demand and sales qualified lead generation within the technology industry with a clear focus on achieving business outcomes, not just marketing metrics. You are confident making decisions, unafraid to test and pivot, and driven by results.

Youwill be a key contributor to the success of our go-to-market engine, helping to translate strategy into real, measurable business results. This role is ideal for someone who enjoys driving campaigns from concept to impact, thrives in a fast-paced environment, and brings strong commercial instinct to everything they do.

What You'll Be Doing

• Develop and execute demand generation strategies that support business growth, increase market visibility, and generate a consistent pipeline of qualified leads.
• Reporting directly to a Group Executive
• Lead the end-to-end delivery of multi-channel campaigns including ABM, events, thought leadership and digital focused on acquisition, engagement, and lead conversion.
• Work closely with stakeholders from Sales, Channel, Product to build campaigns that are aligned to shared business objectives and priorities.
• Actively participate in campaign kick-off meetings and go-to-market planning, bringing insights around timing, tactics, and audience segmentation.
• Ensure seamless lead handoff and alignment with Sales teams, with clarity around lead qualification criteria and campaign intent.
• Support the use of campaign tools and platforms (Salesforce) to ensure activity is tracked, attributed, and actionable by Sales.
• Identify and act on opportunities to improve campaign efficiency and effectiveness. whether through creative testing, targeting refinements, or new channel opportunities.