Senior Demand Gen Manager, B2B SaaS

Martian Logic (MyRecruitment+); North Sydney; On-site; AUD 120,000 - 160,000; Full time

Job summary

Martian Logic is seeking a senior marketing leader to own demand generation strategy and execution for our growing B2B SaaS platform. You will drive MQLs and SQLs, manage a team delivering multi-channel campaigns, and partner closely with sales to ensure pipeline handoffs and revenue alignment.

You will oversee events, website optimization, paid social, EDMs, and ABM, with strong emphasis on CRM hygiene, attribution, and ROI.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or equivalent.
• Proven experience leading demand generation in B2B SaaS.
• Strong multi-channel campaign strategy including events, paid social, email and ABM.
• Proficiency with marketing automation platforms (HubSpot/Marketo).
• Experience with CRM hygiene, segmentation and pipeline alignment.
• Excellent copywriting and content strategy skills.

Responsibilities

• Own and optimise demand generation targets across MQLs and SQLs.
• Lead and mentor a marketing execution team.
• Evaluate and prioritise acquisition channels to maximise ROI.
• Partner with Sales to ensure CRM hygiene and coordinated campaigns.
• Improve website conversion funnels and digital journey touchpoints.
• Track and report lead generation KPIs, CAC, and campaign performance.

Skills

Demand generation leadership

B2B SaaS experience

Multi-channel campaigns

HubSpot/Marketo

CRM management

Copywriting

Analytics

Team leadership

Education

Bachelor's degree in Marketing or related

Tools

HubSpot

Marketo

CRM systems

Google Analytics

Job description

Martian Logic is seeking a senior marketing leader to own demand generation strategy and execution for our growing B2B SaaS platform. You will drive MQLs and SQLs, manage a team delivering multi-channel campaigns, and partner closely with sales to ensure pipeline handoffs and revenue alignment.

You will oversee events, website optimization, paid social, EDMs, and ABM, with strong emphasis on CRM hygiene, attribution, and ROI.