Strategic Demand Gen Leader, B2B SaaS Growth

Martian Logic; Sydney; On-site; AUD 150,000 - 210,000; Full time

Job summary

Martian Logic is seeking a Demand Generation leader to own and drive multi-channel campaigns for a growing B2B SaaS platform. You will manage a team, optimise MQL/SQL generation, and align closely with sales to ensure smooth pipeline handoffs and revenue growth.

The role focuses on owning events, webinars, paid media, and ABM programs, leveraging a lean paid media budget to accelerate audience engagement and pipeline. A Bachelor’s degree is required.

Qualifications

• Experience leading demand generation and teams in B2B SaaS.
• Track record of generating MQLs/SQLs and pipeline.
• Proficiency with marketing automation platforms and multi-channel campaigns.
• Collaboration with sales for CRM hygiene and pipeline
• Bachelor’s degree in Marketing, Business, Communications, or equivalent.

Responsibilities

• Own and optimise lead and pipeline generation targets across MQLs/SQLs.
• Lead and mentor a marketing execution team across channels.
• Evaluate acquisition channels (events, website, paid media, EDMs, ABM) for ROI.
• Partner with Sales to ensure CRM hygiene and coordinated campaigns.
• Improve website conversion funnels and digital journey touchpoints.
• Track and report lead generation KPIs and campaign performance.

Skills

Demand generation leadership

B2B SaaS marketing

Multi-channel campaigns

HubSpot/Marketo

Copywriting & content

CRM & pipeline reporting

Education

Bachelor's degree in Marketing/Business/Communications

Tools

HubSpot

Marketo

Job description

Martian Logic is seeking a Demand Generation leader to own and drive multi-channel campaigns for a growing B2B SaaS platform. You will manage a team, optimise MQL/SQL generation, and align closely with sales to ensure smooth pipeline handoffs and revenue growth.

The role focuses on owning events, webinars, paid media, and ABM programs, leveraging a lean paid media budget to accelerate audience engagement and pipeline. A Bachelor’s degree is required.