Customer Acquisition & Growth Manager

Impact Advising; Sydney; Hybrid; AUD 180,000 - 260,000; Full time

Benefits offered by this job

Hybrid working

Job summary

Impact Advising seeks a Customer Acquisition & Growth Manager to lead the strategy and performance of a $30m+ recurring revenue portfolio. You will drive multichannel acquisition, retention and growth initiatives with a commercial mindset and a small team.

You will partner with senior leadership, manage major budgets, optimise journeys and partnerships, and translate data into actionable growth opportunities across channels to maximise lifetime value.

Qualifications

• Proven track record in customer acquisition, retention and growth.
• Strong leadership with experience managing a small team.
• Experience across multichannel marketing and lifecycle marketing.
• Excellent financial acumen with budgeting and ROI focus.
• Data-driven decision making using CRM and analytics.
• Excellent stakeholder engagement with senior leaders.

Responsibilities

• Develop long-term customer acquisition and growth strategy for recurring revenue.
• Oversee multichannel campaigns and optimize performance.
• Lead and coach a small team of three.
• Manage large marketing budgets, forecasting and ROI decisions.
• Oversee external agencies and contract negotiations.
• Analyze customer data to inform decisions and reduce churn.
• Collaborate to optimise customer journeys and increase value.
• Present performance and growth opportunities to executives.

Skills

Customer acquisition

Growth marketing

Leadership

Budget management

Analytics

Stakeholder engagement

Tools

CRM systems

Job description

• Lead a $30m+ recurring revenue portfolio, driving customer acquisition, retention and growth
• Strategic leadership opportunity overseeing multichannel marketing, customer engagement and performance
• Permanent, full-time role | Sydney, Melbourne or Brisbane | Hybrid working

• Lead a $30m+ recurring revenue portfolio, driving customer acquisition, retention and growth
• Strategic leadership opportunity overseeing multichannel marketing, customer engagement and performance
• Permanent, full-time role | Sydney, Melbourne or Brisbane | Hybrid working

Impact of the role

We are partnering with a leading national organisation seeking an experienced Customer Acquisition & Growth Manager to lead the strategy and performance of a significant, established recurring revenue portfolio.

This is an exciting opportunity for a commercially minded marketing leader who thrives on driving customer growth, optimising acquisition channels and building long-term customer engagement and loyalty.

With responsibility for a portfolio generating over $30 million annually, you will lead the development and execution of multichannel acquisition, retention and growth strategies, overseeing significant marketing investment, external agency partnerships and a team of three.

Using customer insights, performance data and commercial analysis, you will identify opportunities to improve acquisition efficiency, reduce churn, strengthen lifecycle engagement and maximise long-term customer value.
Working closely with senior leadership and cross-functional teams, you will play an important role in shaping the future direction of the portfolio, bringing fresh thinking, innovation and a strong commercial approach to sustainable revenue growth.

Key Responsibilities

• Develop and lead a long-term customer acquisition and growth strategy, driving sustainable recurring revenue, retention and customer lifetime value.
• Oversee multichannel acquisition, retention, reactivation and upgrade campaigns, continuously optimising performance and identifying opportunities for growth.
• Lead, coach and develop a team of three, fostering a collaborative, high-performing and results-driven culture.
• Manage significant marketing and operational budgets, financial forecasting and investment decisions to maximise return on investment.
• Oversee external acquisition, marketing and contact centre agency partnerships, including contract negotiations, performance management and compliance.
• Analyse customer data, campaign performance and market insights to inform strategic decisions, improve conversion and reduce churn.
• Collaborate with internal teams to optimise customer journeys, strengthen engagement and identify opportunities to increase long-term value.
• Present portfolio performance, strategic recommendations and growth opportunities to senior leadership and key stakeholders.

Skills and Experience

We are seeking a commercially minded leader with a strong background in customer acquisition, direct marketing, retention or recurring revenue growth.

You may bring experience from media and publishing, subscription services, membership organisations, telecommunications, insurance, financial services or other customer-focused industries where acquisition, retention and lifetime value are key drivers of success.

You will bring:

• Demonstrated experience developing and delivering successful customer acquisition, retention and growth strategies across multiple channels.
• Strong understanding of customer lifecycle marketing, engagement, loyalty, churn reduction and lifetime value.
• Proven people leadership experience, with the ability to motivate, develop and guide a high-performing team.
• Strong commercial and financial acumen, including experience managing significant budgets, forecasting, marketing investment and ROI.
• Experience overseeing external marketing, acquisition or contact centre agencies, with a focus on performance and accountability.
• Strong analytical capabilities, with experience leveraging CRM systems, customer segmentation and performance insights to inform decision‑making.
• Excellent stakeholder engagement and influencing skills, with the confidence to collaborate across teams and communicate with senior executives.
• A strategic and innovative mindset, with the ability to balance long-term growth opportunities with hands‑on operational delivery.

Above all, you will be a commercially astute and customer-focused leader who enjoys using data, creativity and strategic thinking to drive measurable results.

Impact Advising is committed to creating diverse and inclusive work environments that reflect the rich tapestry of our communities. We believe that diversity enriches organisations and fosters innovation. We are dedicated to building workforces that are representative of the diverse backgrounds, experiences, and perspectives of our society.We strongly encourage applications from people from diverse backgrounds. We value a range of experiences, perspectives and career pathways. We actively seek to foster inclusive workplaces where all employees can bring their whole selves to work, feel respected and valued, and have equal opportunities for growth and advancement. We are committed to providing a fair and unbiased recruitment process, and we strive to eliminate any barriers that may impede the inclusion and participation of underrepresented groups in the workforce.