CRO Manager: Digital Experience & Experimentation Lead

Bupaoptical; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

Bupa is seeking a Conversion Rate Optimisation (CRO) Manager to lead the digital experimentation program and drive improvements across digital channels. You will design and prioritise hypotheses, work with Product, Analytics, and Design, and deliver measurable business impact.

You will partner with stakeholders to shape a strategic roadmap, ensure rigorous experiment design, and foster a culture of data-driven decision making and continuous discovery.

Qualifications

• 2–3 years in experimentation or optimisation functions.
• Strong understanding of conversion optimisation and behavioural science.
• Experience with analytics tools and experimentation platforms.

Responsibilities

• Develop and manage a prioritised experimentation backlog focused on improving digital conversion and customer outcomes.
• Design, deliver and oversee A/B tests and other experimentation initiatives to validate hypotheses and inform product decisions.
• Plan and prioritise experiments that support a continuous discovery roadmap, generating insights that inform product strategy and optimisation opportunities.
• Partner with Product Managers to shape and execute a strategic optimisation roadmap aligned to customer and business goals.
• Analyse quantitative and qualitative customer insights to identify opportunities for experimentation and continuous improvement.
• Communicate experiment plans, progress, learnings, and recommendations to stakeholders across the business.
• Collaborate with cross-functional teams including Analytics, Research, Product, Design, Engineering, Marketing, and Commercial teams.

Skills

CRO

Experimentation

Adobe Target

Optimizely

Adobe Analytics

HTML/CSS/JS

Tools

SiteSpect

Job description

Bupa is seeking a Conversion Rate Optimisation (CRO) Manager to lead the digital experimentation program and drive improvements across digital channels. You will design and prioritise hypotheses, work with Product, Analytics, and Design, and deliver measurable business impact.

You will partner with stakeholders to shape a strategic roadmap, ensure rigorous experiment design, and foster a culture of data-driven decision making and continuous discovery.