Conversion Optimisation Manager

Accen; City of Melbourne; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Employee discounts across brands

Career development opportunities

Job summary

Accent Group is seeking a Conversion Optimisation Manager to lead CRO, experimentation and personalisation across our ecommerce brands in Australia. You will own the CRO roadmap, identify high-impact opportunities and drive a test-and-learn program that translates customer data into tangible commercial outcomes.

You'll collaborate with Digital, UX, Product, Brand and Merchandising to design test experiences, implement always-on personalisation and share insights that inform business decisions.

Qualifications

• 3–5+ years' experience in CRO, experimentation or digital optimisation in retail or ecommerce.
• Hands-on experience with enterprise experimentation and personalization platforms.
• Experience setting up tests and delivering personalization use cases.
• Knowledge of GA4 and FullStory is preferred.
• Strong understanding of experimentation frameworks and statistics.
• Ability to work with developers, designers and product teams.
• Excellent communication and storytelling skills.

Responsibilities

• Own CRO roadmap across ecommerce and campaign landing experiences.
• Build and manage a prioritised testing backlog.
• Use behavioural insights from analytics to identify friction points and opportunities.
• Develop customer-focused hypotheses across acquisition, conversion, onboarding, retention and reactivation.
• Design and launch A/B, multivariate and holdout tests using Bloomreach.
• Work with developers, designers and UX teams to bring test experiences to life.
• Scale successful tests into always-on personalisation through audience segmentation and targeting.
• Facilitate ideation sessions with Brand, Digital, Product and Merchandising teams.
• Build frameworks and toolkits to embed an experimentation mindset across the business.
• Report on test outcomes and communicate learnings to drive improvements.

Skills

CRO

Experimentation

Digital optimisation

GA4

FullStory

HTML/CSS/JS

Agile

Analytics

Commercial mindset

Tools

Bloomreach

CDP

Job description

Join one of Australia and New Zealand's leading retail groups and help shape the future of digital customer experiences. AtAccent Group, we're constantly looking for smarter ways to connect our customers with the brands and products they love. Our portfolio includes some of the world's most recognisable footwear and lifestyle brands, including Platypus, Hype DC, The Athlete's Foot, Skechers, Vans, Subtype and Lacoste.

As our Conversion Optimisation Manager, you'll lead our CRO, experimentation and personalisation strategy, across our portfolio of iconic brands. You'll use customer behaviour, data and experimentation to identify opportunities, remove friction and create digital experiences that deliver genuine customer and commercial impact.

Reporting to the Head of Marketing Technology, you'll work closely with Digital, UX, Product, Brand, Merchandising, developers and external partners to turn customer insight into action.With a strong ecommerce business and an increasingly sophisticated digital ecosystem spanning ecommerce, CRM, CDP and in-store technology, we're investing in the technology and capability to deliver more personalised and connected customer experiences.

About the Role

This is a newly focused opportunity to shape how experimentation and personalisation is done across Accent Group.

You'll own the CRO roadmap, identify high-impact opportunities and build a robust test-and-learn program across our ecommerce and digital experiences. You won't simply wait for a brief; you'll use data and customer behaviour to proactively identify where we can do better.

You'll be responsible for:

• Leading the CRO and experimentation roadmap across ecommerce and campaign landing experiences.
• Building and managing a prioritised testing backlog aligned to customer and commercial opportunities.
• Using behavioural insights from GA4, FullStory and Voice of Customer data to identify friction points and opportunities.
• Developing customer-focused hypotheses across acquisition, conversion, onboarding, retention and reactivation.
• Designing and launching A/B, multivariate and holdout tests using Bloomreach.
• Working with developers, designers and UX teams to bring test experiences to life.
• Scaling successful tests into always-on personalisation through audience segmentation and targeting.
• Facilitating ideation sessions and workshops with Brand, Digital, Product and Merchandising teams.
• Building frameworks and toolkits to embed an experimentation mindset across the business.
• Reporting on test outcomes and clearly communicating what worked, what didn't and what we should do next.
• Sharing insights and learnings across the business to drive continuous improvement.

About you

You're naturally curious, commercially minded and passionate about understanding why customers behave the way they do.

You'll bring:

• Demonstrated 3-5+ years' experience in CRO, experimentation or digital optimisation, ideally within retail, FMCG or high-volume ecommerce.
• Strong hands-on experience with enterprise experimentation and personalisation platforms.
• Experience setting up tests, developing audiences and delivering personalisation use cases.
• Experience with CDPs, server-side testing, HTML/CSS/JS or relevant CRO, digital marketing or analytics certifications will be highly regarded.
• A strong understanding of experimentation frameworks, testing methodologies and statistical significance.
• Experience with GA4, FullStory or similar behavioural and analytics platforms.
• The ability to work effectively with developers, designers and digital product teams.
• Strong analytical and problem-solving skills, with a commercial mindset.
• Excellent communication and storytelling skills, with the ability to turn data into clear and actionable insights.
• Strong attention to detail and process documentation skills.
• Experience working within Agile environments.
• The ability to work autonomously while building strong relationships across a diverse stakeholder group.

Why Join Accent Group?

At Accent Group, we believe in making it happen.

You'll join a fast-paced, collaborative environment where you'll have the autonomy to bring new ideas to life and make a visible impact across some of Australia and New Zealand's most loved retail brands.

This isn't a BAU optimisation role. You'll have the opportunity to shape our experimentation and personalisation capability from the ground up, influence how teams make decisions and directly impact the experience of millions of customers.

We offer:

• A dynamic and collaborative Support Office environment.
• Generous employee discounts across our extensive brand portfolio.
• Opportunities for career development and progression.
• The chance to work with some of the most recognised brands in Australian retail.
• A culture that encourages innovation, ownership and new ideas.

If you're ready to turn customer insight into better digital experiences and help shape what's next for Accent Group, we want to hear from you!